sintef.no
61/100
Ranked #20,677 of 46,880 sites
sintef.no
61/100 · #20,677 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Sintef.no scores 61 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "Teknologi for et bedre samfunn". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 46, Sintef.no is above the overall median of 36.
The page has 3 CTAs, 1 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Oppstartsselskaper og bærekraftsmål" is a value-oriented CTA — it promises a benefit, not just an action. CTA effectiveness score: 75 (above the median of 57).
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: student. Role words found: "student". The site uses a "for [X]" pattern: "innovasjon". ICP clarity score: 48 (above the median of 35).
Fix These First
up to +33 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Close first-impression gaps
Visitors can't quickly tell what it does and why it matters — those signals should be above the fold
Simplify your above-fold copy
Grade level 67 reads like an academic paper — aim for grade 8-10
First Impression
F (32/100)“A visitor would think this is a media / content / publishing for innovasjon that offers something unclear.”
Media / Content / Publishing
innovasjon
Unknown
None detected
Playful
Gaps:
- -Business category is implied but not clearly stated.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Teknologi for et bedre samfunn
Your current headline is generic — these alternatives name what you do for whom
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
A- (75/100)Total CTAs
3
Above Fold
1
Best CTA
Tier 2
What Do You Sell?
C- (46/100)In 5 words:
Store kunder for et bedre
Hero
genericTeknologi for et bedre samfunn
Meta Description
specificSINTEF er et av Europas største uavhengige forskningsinstitutter. Vi utfører flere tusen oppdrag hvert år – for små og store kunder. SINTEF skal skape samfunnseffekt og levere verdensledende forskning for innovasjon.
ICP Clarity
C- (48/100)Detected audience
decentstudent
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | sintef.no | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 61 | 87-26 | 87-26 | 87-26 | 86-25 |
| Clarity | 46 | 59-13 | 100-54 | 59-13 | 100-54 |
| CTA | 75 | 75 | 60+15 | 75 | 75 |
| ICP | 48 | 46 | 91-43 | 46 | 15+33 |
| 1st Impr. | 32 | 60-28 | 60-28 | 60-28 | 52-20 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
SINTEF - Anvendt forskning, teknologi og innovasjon
Word count
817
Hero text
Teknologi for et bedre samfunn
More in Media / Content / Publishing
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Last scanned 49 days ago. Time to check if your homepage has improved.
sintef.no scored 61/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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