si.com
64/100
Ranked #15,855 of 46,880 sites
si.com
64/100 · #15,855 of 46,880
homepagerankings.com
B2C SaaS / Consumer App Benchmarks
How you compare to 3,549 B2C SaaS / Consumer App sites
Gray line = B2C SaaS / Consumer App median
Analysis
Si scores 64 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.
No hero text found. Visitors see nothing above the fold that tells them what you do.
The page has 9 CTAs, 5 of them above the fold. That's enough to trigger decision paralysis — when too many buttons compete for attention, visitors often click none. The primary CTA "WATCH" is a value-oriented CTA — it promises a benefit, not just an action.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: team. Role words found: "team". The site uses a "for [X]" pattern: "the NFL". ICP clarity score: 45 (above the median of 35).
Si fits the "Price / Value Leader" archetype with moderate confidence.
The biggest opportunities for Si: Clarity is 6 points below median — the hero text needs to say what the product does in plain language.
Fix These First
up to +42 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Reduce CTAs above the fold to one primary action
5 competing buttons cause decision paralysis — visitors click none
First Impression
D (40/100)“A visitor would think this is a b2b saas for the nfl that offers something unclear.”
B2B SaaS
the NFL
Unknown
Status / Identity / Belonging
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Remove all secondary CTAs above the fold — keep only one primary action
5 competing CTAs detected. Single-CTA pages typically convert 20-30% better.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
C+ (60/100)Total CTAs
9
Above Fold
5
Best CTA
Tier 2
What Do You Sell?
F (30/100)In 5 words:
Network for the nfl
Hero
absentMeta Description
specificSports Illustrated, SI.com provides sports news, expert analysis, highlights, stats and scores for the NFL, NBA, MLB, NHL, college football, soccer, fantasy, gambling and more
ICP Clarity
C- (45/100)Detected audience
decentteam
Positioning Archetype
75% confidencePrice / Value Leader
Sports Illustrated, SI.com provides sports news, expert analysis, highlights,...
Confidence: 75%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other B2C SaaS / Consumer App sites in the index
| Dimension | si.com | traveljoy.com | sendcloud.com | brainstormfor… | newzenler.com |
|---|---|---|---|---|---|
| Overall | 64 | 89-25 | 88-24 | 87-23 | 87-23 |
| Clarity | 30 | 59-29 | 72-42 | 87-57 | 72-42 |
| CTA | 60 | 85-25 | 85-25 | 60 | 90-30 |
| ICP | 45 | 58-13 | 90-45 | 84-39 | 90-45 |
| 1st Impr. | 40 | 78-38 | 52-12 | 40 | 40 |
| Pricing | 0 | 80-80 | 80-80 | 0 | 100-100 |
What We Analyzed
Title
Sports Illustrated
Word count
1,727
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Last scanned 49 days ago. Time to check if your homepage has improved.
si.com scored 64/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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