shiprocket.co
38/100
Ranked #39,964 of 46,880 sites
shiprocket.co
38/100 · #39,964 of 46,880
homepagerankings.com
B2C SaaS / Consumer App Benchmarks
How you compare to 3,549 B2C SaaS / Consumer App sites
Gray line = B2C SaaS / Consumer App median
Analysis
Shiprocket scores 38 out of 100 on homepage messaging, earning a D grade — below average — significant gaps in clarity or targeting. Across all 30,134 sites analyzed, that's well below the median of 59. Within B2C SaaS / Consumer App, where the median is 64, Shiprocket lands 26 points below the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 20, Shiprocket is below the overall median of 36.
The page has 2 CTAs, 2 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Contact" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: team. Role words found: "team". The site uses a "for [X]" pattern: "payments via WhatsApp". ICP clarity score: 45 (above the median of 35).
On the pricing page: Shiprocket has an FAQ section. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.
The biggest opportunities for Shiprocket: Clarity is 16 points below median — the hero text needs to say what the product does in plain language. First impression clarity is below median — visitors can't quickly tell what category this product falls into.
Fix These First
up to +39 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Close first-impression gaps
Visitors can't quickly tell who it's for and why it matters — those signals should be above the fold
Add a free tier or annual billing option
Low-commitment entry points (free tier, annual discount) reduce purchase friction
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (20/100)“A visitor would think this is a b2b saas for someone that offers something that ships.”
B2B SaaS
Unknown
Something that ships
None detected
Technical
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Contact
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact" vs "Contact — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Messaging Clarity
CTA Analysis
B- (62/100)Total CTAs
2
Above Fold
2
Best CTA
Tier 3
What Do You Sell?
F (20/100)In 5 words:
Share payment
Hero
absentMeta Description
absentICP Clarity
C- (45/100)Detected audience
decentteam
Pricing Page
B (68/100)1 pricing tier detected
How You Compare
vs. other B2C SaaS / Consumer App sites in the index
| Dimension | shiprocket.co | traveljoy.com | sendcloud.com | brainstormfor… | newzenler.com |
|---|---|---|---|---|---|
| Overall | 38 | 89-51 | 88-50 | 87-49 | 87-49 |
| Clarity | 20 | 59-39 | 72-52 | 87-67 | 72-52 |
| CTA | 62 | 85-23 | 85-23 | 60 | 90-28 |
| ICP | 45 | 58-13 | 90-45 | 84-39 | 90-45 |
| 1st Impr. | 20 | 78-58 | 52-32 | 40-20 | 40-20 |
| Pricing | 68 | 80-12 | 80-12 | 0+68 | 100-32 |
What We Analyzed
Title
AWB Not Found - Shiprocket
Word count
137
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Last scanned 49 days ago. Time to check if your homepage has improved.
shiprocket.co scored 38/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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