sherwin-williams.com
62/100
Ranked #19,196 of 46,880 sites
sherwin-williams.com
62/100 · #19,196 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Sherwin-williams scores 62 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "News & updates". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 72, Sherwin-williams is above the overall median of 36.
The page has 13 CTAs, 1 of them above the fold. The primary CTA "Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: designer and executive. Role words found: "designer", "executive", "professional". The site uses a "for [X]" pattern: "DIY and Pros". ICP clarity score: 58 (above the median of 35).
On the pricing page: Sherwin-williams has an annual billing toggle, social proof elements, and an FAQ section. 5 tiers is a lot — the sweet spot is 2–4, otherwise buyers get overwhelmed comparing options. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.
The biggest opportunities for Sherwin-williams: The copy uses overused buzzwords ("solutions", "solution") that dilute the message.
Fix These First
up to +16 ptsRanked by estimated impact on your overall score
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Simplify your above-fold copy
Grade level 81 reads like an academic paper — aim for grade 8-10
First Impression
D (48/100)“A visitor would think this is a b2b saas for diy and pros that offers solution.”
B2B SaaS
DIY and Pros
solution
Visibility / Insights
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
News & updates
Your current headline is generic — these alternatives name what you do for whom
Current
Contact Us
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Us" vs "Contact Us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test reducing pricing tiers from 5 to 3
Too many options cause choice paralysis. The ideal is 3 tiers with a highlighted recommended plan.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
13
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
B+ (72/100)Hero
genericNews & updates
Meta Description
specificDiscover the possibilities of Sherwin-Williams® paint with over 1700 paint colors. Get paint color tips, project ideas & product advice for DIY and Pros.
ICP Clarity
C+ (58/100)Detected audience
decentdesigner and executive
Pricing Page
A+ (80/100)5 pricing tiers detected
How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | sherwin-williams.… | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 62 | 89-27 | 88-26 | 87-25 | 87-25 |
| Clarity | 72 | 62+10 | 100-28 | 72 | 100-28 |
| CTA | 57 | 73-16 | 70-13 | 78-21 | 70-13 |
| ICP | 58 | 45+13 | 95-37 | 95-37 | 50+8 |
| 1st Impr. | 48 | 52 | 94-46 | 66-18 | 44 |
| Pricing | 80 | 95-15 | 100-20 | 95-15 | 100-20 |
What We Analyzed
Title
Sherwin-Williams Paints, Stains, Supplies and Coating Solutions
Word count
2,791
Hero text
News & updates
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Last scanned 49 days ago. Time to check if your homepage has improved.
sherwin-williams.com scored 62/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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