sheknows.com
55/100
Ranked #29,079 of 46,880 sites
sheknows.com
55/100 · #29,079 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Sheknows scores 55 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59. Within Media / Content / Publishing, where the median is 62, Sheknows lands 7 points below the industry average.
The hero text reads: "SheKnows". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 9 CTAs. The primary CTA "More Stories Sign Up" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Media / Content / Publishing, team. Role words found: "team". The site uses a "for [X]" pattern: "Your Team". ICP clarity score: 50 (above the median of 35).
The biggest opportunities for Sheknows: The copy uses overused buzzwords ("empower") that dilute the message.
Fix These First
up to +37 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Simplify your above-fold copy
Grade level 90 reads like an academic paper — aim for grade 8-10
First Impression
F (36/100)“A visitor would think this is a media / content / publishing for hr that offers something that ships.”
Media / Content / Publishing
HR
Something that ships
Visibility / Insights
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -Target audience is hinted at but not explicitly called out.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
SheKnows
Your current headline is generic — these alternatives name what you do for whom
Current
More Stories Sign Up
Tying your CTA to a specific outcome increases click-through
Current
SheKnows helps empower women through articles and discussion related to parenting, women's health, family-friendly reci…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "More Stories Sign Up" vs "More Stories Sign Up — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
9
Above Fold
0
Best CTA
Tier 3
What Do You Sell?
D- (33/100)In 5 words:
Link plus
Hero
genericSheKnows
Meta Description
genericSheKnows helps empower women through articles and discussion related to parenting, women's health, family-friendly recipes & relationship advice.
ICP Clarity
C (50/100)Detected audience
decentMedia / Content / Publishing, team
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | sheknows.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 55 | 87-32 | 87-32 | 87-32 | 86-31 |
| Clarity | 33 | 59-26 | 100-67 | 59-26 | 100-67 |
| CTA | 57 | 75-18 | 60 | 75-18 | 75-18 |
| ICP | 50 | 46 | 91-41 | 46 | 15+35 |
| 1st Impr. | 36 | 60-24 | 60-24 | 60-24 | 52-16 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
SheKnows – All Things Parenting
Word count
1,342
Hero text
SheKnows
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Last scanned 49 days ago. Time to check if your homepage has improved.
sheknows.com scored 55/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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