seia.org
58/100
Ranked #24,665 of 46,880 sites
seia.org
58/100 · #24,665 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Seia scores 58 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's close to the median of 59.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 54, Seia is above the overall median of 36.
The page has 10 CTAs, 3 of them above the fold. The primary CTA "Contact" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: nonprofit, Nonprofit / NGO. The site uses a "for [X]" pattern: "award by the Nonprofit Times". ICP clarity score: 53 (above the median of 35).
Seia fits the "Community / Movement" archetype with high confidence. This means the homepage is rallying users around a mission or identity, not just a product.
Fix These First
up to +34 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Shift copy from "we" to "you"
Your above-fold copy says "we" 6x but "you" only 0x — visitors care about their problems, not yours
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
D (48/100)“A visitor would think this is a nonprofit / ngo for award by the nonprofit times that offers something that transforms.”
Nonprofit / NGO
award by the Nonprofit Times
Something that transforms
Cost Savings / Money
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Contact
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact" vs "Contact — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 6x and "you" 0x. Visitor-centric copy typically converts better.
Messaging Clarity
CTA Analysis
C (57/100)Total CTAs
10
Above Fold
3
Best CTA
Tier 3
What Do You Sell?
C- (54/100)In 5 words:
Solution to learn more
Hero
absentMeta Description
specificThe Solar Energy Industries Association (SEIA) is leading the transformation to a clean energy economy. Learn more at seia.org
ICP Clarity
C- (53/100)Detected audience
decentnonprofit, Nonprofit / NGO
Positioning Archetype
80% confidenceCommunity / Movement
The Solar Energy Industries Association (SEIA) is leading the transformation ...
Confidence: 80%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | seia.org | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 58 | 87-29 | 87-29 | 87-29 | 86-28 |
| Clarity | 54 | 59-5 | 100-46 | 59-5 | 100-46 |
| CTA | 57 | 75-18 | 60 | 75-18 | 75-18 |
| ICP | 53 | 46+7 | 91-38 | 46+7 | 15+38 |
| 1st Impr. | 48 | 60-12 | 60-12 | 60-12 | 52 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
Home – SEIA
Word count
1,561
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Last scanned 63 days ago. Time to check if your homepage has improved.
seia.org scored 58/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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