scan.co.uk
66/100
Ranked #12,984 of 46,880 sites
scan.co.uk
66/100 · #12,984 of 46,880
homepagerankings.com
B2C SaaS / Consumer App Benchmarks
How you compare to 3,549 B2C SaaS / Consumer App sites
Gray line = B2C SaaS / Consumer App median
Analysis
Scan.co.uk scores 66 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.
The hero text reads: "PC Hardware, parts & peripherals, to build your gaming systems and workstations". Decent. Action verbs give a sense of function, but could be more explicit about exactly what the product is. The language is specific enough that visitors get a concrete sense of what's offered. With a clarity score of 100, Scan.co.uk is above the overall median of 36.
The page has 6 CTAs, 2 of them above the fold. The primary CTA "Need Help? Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: professional. Role words found: "professional". The site uses a "for [X]" pattern: "gaming". ICP clarity score: 45 (above the median of 35).
On the pricing page: Scan.co.uk has social proof elements. 6 tiers is a lot — the sweet spot is 2–4, otherwise buyers get overwhelmed comparing options. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.
Fix These First
up to +9 ptsRanked by estimated impact on your overall score
Add a free tier or annual billing option
Low-commitment entry points (free tier, annual discount) reduce purchase friction
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
C (60/100)“A visitor would think this is a b2b saas for gaming that offers system that builds.”
B2B SaaS
gaming
system that builds
Status / Identity / Belonging
Urgent
Gaps:
- -Business category is implied but not clearly stated.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Need Help? Contact Us
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Need Help? Contact Us" vs "Need Help? Contact Us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test reducing pricing tiers from 6 to 3
Too many options cause choice paralysis. The ideal is 3 tiers with a highlighted recommended plan.
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
6
Above Fold
2
Best CTA
Tier 3
What Do You Sell?
A+ (100/100)In 5 words:
Service to scan site for gaming
Hero
specificPC Hardware, parts & peripherals, to build your gaming systems and workstations
Meta Description
specificScan is the UK's leading supplier of computer hardware and PC components. Customise PCs for gaming, music production, video editing and graphics creation
ICP Clarity
C- (45/100)Detected audience
decentprofessional
Pricing Page
C+ (60/100)6 pricing tiers detected
How You Compare
vs. other B2C SaaS / Consumer App sites in the index
| Dimension | scan.co.uk | traveljoy.com | sendcloud.com | brainstormfor… | newzenler.com |
|---|---|---|---|---|---|
| Overall | 66 | 89-23 | 88-22 | 87-21 | 87-21 |
| Clarity | 100 | 59+41 | 72+28 | 87+13 | 72+28 |
| CTA | 57 | 85-28 | 85-28 | 60 | 90-33 |
| ICP | 45 | 58-13 | 90-45 | 84-39 | 90-45 |
| 1st Impr. | 60 | 78-18 | 52+8 | 40+20 | 40+20 |
| Pricing | 60 | 80-20 | 80-20 | 0+60 | 100-40 |
What We Analyzed
Title
SCAN UK | PC components and online computer shop
Word count
961
Hero text
PC Hardware, parts & peripherals, to build your gaming systems and workstations
More in B2C SaaS / Consumer App
View B2C SaaS / Consumer App benchmarks →Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
scan.co.uk scored 66/100.
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