savills.com
65/100
Ranked #14,409 of 46,880 sites
savills.com
65/100 · #14,409 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Savills scores 65 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.
The hero text reads: "How can we help you?". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 9 CTAs. The primary CTA "Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is unclear. Detected audience: Audience not defined on the page. ICP clarity score: 0 (below the median of 35).
On the pricing page: Enter your pricing page URL directly (try https://savills.com/pricing) for a full analysis.
The biggest opportunities for Savills: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately.
Fix These First
up to +43 ptsRanked by estimated impact on your overall score
Add a "for [specific audience]" pattern to your hero
Visitors can't tell if this product is for them — specificity wins trust
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Add a CTA to your pricing page
Pricing page has no clear call-to-action — visitors can't convert
Add a free tier or annual billing option
Low-commitment entry points (free tier, annual discount) reduce purchase friction
Rewrite your meta description
Generic meta description — this is what shows up in Google results
First Impression
F (28/100)“A visitor would think this is a b2b saas for someone that offers service.”
B2B SaaS
Unknown
service
Status / Identity / Belonging
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
How can we help you?
Your current headline is generic — these alternatives name what you do for whom
Current
Contact Us
Tying your CTA to a specific outcome increases click-through
Current
As one of the world's leading property advisors, Savills services span the globe, with 42,000 experts working across 70…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Us" vs "Contact Us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding "for Audience not defined on the page" to your hero or subheadline
Naming your audience explicitly increases relevance. Visitors self-qualify faster when they see themselves.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
9
Above Fold
0
Best CTA
Tier 3
What Do You Sell?
C- (43/100)In 5 words:
Browser to store preferences
Hero
genericHow can we help you?
Meta Description
genericAs one of the world's leading property advisors, Savills services span the globe, with 42,000 experts working across 700 offices in the Americas, Europe, Asia Pacific, Africa and the Middle East.
ICP Clarity
F (0/100)Detected audience
absentAudience not defined on the page
Pricing Page
F (15/100)How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | savills.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 65 | 87-22 | 87-22 | 87-22 | 86-21 |
| Clarity | 43 | 59-16 | 100-57 | 59-16 | 100-57 |
| CTA | 57 | 75-18 | 60 | 75-18 | 75-18 |
| ICP | 0 | 46-46 | 91-91 | 46-46 | 15-15 |
| 1st Impr. | 28 | 60-32 | 60-32 | 60-32 | 52-24 |
| Pricing | 15 | 95-80 | 80-65 | 95-80 | 100-85 |
What We Analyzed
Title
Savills | Global Real Estate Services
Word count
3,076
Hero text
How can we help you?
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Last scanned 49 days ago. Time to check if your homepage has improved.
savills.com scored 65/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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