Runkeeper scores 67 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59. Within Media / Content / Publishing, where the median is 62, Runkeeper lands 5 points above the industry average.

The hero text reads: "Together, we run.". Decent. Action verbs give a sense of function, but could be more explicit about exactly what the product is. The language is specific enough that visitors get a concrete sense of what's offered. With a clarity score of 90, Runkeeper is above the overall median of 36.

The page has 5 CTAs, 5 of them above the fold. That's enough to trigger decision paralysis — when too many buttons compete for attention, visitors often click none. The primary CTA "Start" is a value-oriented CTA — it promises a benefit, not just an action.

Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: them. The site uses a "for [X]" pattern: "them".

Runkeeper fits the "Community / Movement" archetype with high confidence. This means the homepage is rallying users around a mission or identity, not just a product.

On the pricing page: 2 pricing tiers is a solid structure. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.

The biggest opportunities for Runkeeper: The copy uses overused buzzwords ("unlock") that dilute the message.