rsk.co
64/100
Ranked #15,839 of 46,880 sites
rsk.co
64/100 · #15,839 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Rsk scores 64 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.
No hero text found. Visitors see nothing above the fold that tells them what you do.
The page has 3 CTAs, 1 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Get Started with Rootstock" is a value-oriented CTA — it promises a benefit, not just an action. CTA effectiveness score: 75 (above the median of 57).
Audience targeting is unclear. Detected audience: Fintech / Financial Services. ICP clarity score: 15 (below the median of 35).
Rsk fits the "Trust / Authority" archetype with moderate confidence.
On the pricing page: Rsk has social proof elements. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.
The biggest opportunities for Rsk: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately. The copy uses overused buzzwords ("unlock", "scalable") that dilute the message.
Fix These First
up to +34 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Sharpen your audience targeting
"For businesses" or "for teams" is too broad — name a role, industry, or company type
Remove 3 buzzwords from your copy
Vague phrases like "innovative" and "cutting-edge" dilute your message
Add a free tier or annual billing option
Low-commitment entry points (free tier, annual discount) reduce purchase friction
First Impression
F (28/100)“A visitor would think this is a fintech / financial services for someone that offers something that builds.”
Fintech / Financial Services
Unknown
Something that builds
Risk Reduction / Safety
Aspirational
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test removing buzzwords from your above-fold copy (3 detected)
Replace vague phrases with concrete specifics. "AI-powered" → "analyzes 1,000 pages/min"
Test a "Built for [role/company type]" line under your hero
The "for X" pattern is the fastest way to sharpen positioning. Test it as a subheadline.
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Messaging Clarity
CTA Analysis
A- (75/100)Total CTAs
3
Above Fold
1
Best CTA
Tier 2
What Do You Sell?
C- (44/100)In 5 words:
Network to deploy evm
Hero
absentMeta Description
specificDeploy EVM compatible smart contracts on Rootstock and with the security of the Bitcoin network. Scalable, interoperable & fast. Start Building on Bitcoin.
ICP Clarity
F (15/100)Detected audience
genericFintech / Financial Services
Positioning Archetype
70% confidenceTrust / Authority
Deploy EVM compatible smart contracts on Rootstock and with the security of t...
Confidence: 70%
Pricing Page
B+ (73/100)1 pricing tier detected
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | rsk.co | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 64 | 87-23 | 87-23 | 87-23 | 86-22 |
| Clarity | 44 | 59-15 | 100-56 | 59-15 | 100-56 |
| CTA | 75 | 75 | 60+15 | 75 | 75 |
| ICP | 15 | 46-31 | 91-76 | 46-31 | 15 |
| 1st Impr. | 28 | 60-32 | 60-32 | 60-32 | 52-24 |
| Pricing | 73 | 95-22 | 80-7 | 95-22 | 100-27 |
What We Analyzed
Title
Bitcoin Smart Contracts - Build on Bitcoin | Roostock (RSK)
Word count
316
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Last scanned 49 days ago. Time to check if your homepage has improved.
rsk.co scored 64/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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