royalroad.com
41/100
Ranked #37,185 of 46,880 sites
royalroad.com
41/100 · #37,185 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Royalroad scores 41 out of 100 on homepage messaging, earning a D grade — below average — significant gaps in clarity or targeting. Across all 30,134 sites analyzed, that's well below the median of 59. Within Media / Content / Publishing, where the median is 62, Royalroad lands 21 points below the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do.
The page has 2 CTAs, 1 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Contact Us by Email" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is unclear. Detected audience: People who need to perfect for fans of epic fantasy. ICP clarity score: 13 (below the median of 35).
Royalroad fits the "Premium / Quality Leader" archetype with moderate confidence. This means the homepage is leading with craft and quality signals — the positioning says 'you get what you pay for'.
The biggest opportunities for Royalroad: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately.
Fix These First
up to +39 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Sharpen your audience targeting
"For businesses" or "for teams" is too broad — name a role, industry, or company type
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
D (40/100)“A visitor would think this is a b2c saas / consumer app for free that offers something unclear.”
B2C SaaS / Consumer App
free
Unknown
Cost Savings / Money
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Contact Us by Email
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Us by Email" vs "Contact Us by Email — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a "Built for [role/company type]" line under your hero
The "for X" pattern is the fastest way to sharpen positioning. Test it as a subheadline.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
B- (62/100)Total CTAs
2
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
D+ (40/100)In 5 words:
Search surprise
Hero
absentMeta Description
specificRead stories online for free, or write your own story!
ICP Clarity
F (13/100)Detected audience
genericPeople who need to perfect for fans of epic fantasy
Positioning Archetype
50% confidencePremium / Quality Leader
Read stories online for free, or write your own story!
Confidence: 50%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | royalroad.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 41 | 87-46 | 87-46 | 87-46 | 86-45 |
| Clarity | 40 | 59-19 | 100-60 | 59-19 | 100-60 |
| CTA | 62 | 75-13 | 60 | 75-13 | 75-13 |
| ICP | 13 | 46-33 | 91-78 | 46-33 | 15 |
| 1st Impr. | 40 | 60-20 | 60-20 | 60-20 | 52-12 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
Home | Royal Road
Word count
1,262
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Last scanned 49 days ago. Time to check if your homepage has improved.
royalroad.com scored 41/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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