rottentomatoes.com
65/100
Ranked #13,854 of 46,880 sites
rottentomatoes.com
65/100 · #13,854 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Rottentomatoes scores 65 out of 100 on homepage messaging, earning a B- grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59. Within Developer Tools / Infrastructure, where the median is 60, Rottentomatoes lands 5 points above the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do.
The page has 6 CTAs. The primary CTA "What to WatchNew" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next. CTA effectiveness score: 45 (below the median of 57).
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Developer Tools / Infrastructure. The site uses a "for [X]" pattern: "Reviews". ICP clarity score: 45 (above the median of 35).
The biggest opportunities for Rottentomatoes: CTA effectiveness is below median — consider using action-oriented language ("Start free trial") over generic buttons ("Learn more").
Fix These First
up to +35 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
D (48/100)“A visitor would think this is a developer tools / infrastructure for reviews that offers something that measures.”
Developer Tools / Infrastructure
Reviews
Something that measures
Quality / Accuracy
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
What to WatchNew
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "What to WatchNew" vs "What to WatchNew — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Messaging Clarity
CTA Analysis
D+ (45/100)Total CTAs
6
Above Fold
0
Best CTA
Tier 3
What Do You Sell?
D- (34/100)In 5 words:
Send email for movies
Hero
absentMeta Description
specificRotten Tomatoes, home of the Tomatometer, is the most trusted measurement of quality for Movies & TV. The definitive site for Reviews, Trailers, Showtimes, and Tickets
ICP Clarity
D+ (45/100)Detected audience
decentDeveloper Tools / Infrastructure
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | rottentomatoes.com | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 65 | 89-24 | 88-23 | 87-22 | 87-22 |
| Clarity | 34 | 62-28 | 100-66 | 72-38 | 100-66 |
| CTA | 45 | 73-28 | 70-25 | 78-33 | 70-25 |
| ICP | 45 | 45 | 95-50 | 95-50 | 50-5 |
| 1st Impr. | 48 | 52 | 94-46 | 66-18 | 44 |
| Pricing | 0 | 95-95 | 100-100 | 95-95 | 100-100 |
What We Analyzed
Title
Rotten Tomatoes: Movies | TV Shows | Movie Trailers | Reviews | Rotten Tomatoes
Word count
2,167
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Last scanned 63 days ago. Time to check if your homepage has improved.
rottentomatoes.com scored 65/100.
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