rostelecom.ru
46/100
Ranked #34,538 of 46,880 sites
rostelecom.ru
46/100 · #34,538 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Rostelecom.ru scores 46 out of 100 on homepage messaging, earning a D+ grade — mixed. Across all 30,134 sites analyzed, that's below the median of 59. Within Developer Tools / Infrastructure, where the median is 60, Rostelecom.ru lands 14 points below the industry average.
The hero text reads: "Мы строимцифровую Россию". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 19, Rostelecom.ru is below the overall median of 36.
Rostelecom.ru has no detectable call-to-action buttons on the homepage — a missed opportunity to direct visitor attention.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: SaaS, B2B SaaS.
The biggest opportunities for Rostelecom.ru: CTA effectiveness is below median — consider using action-oriented language ("Start free trial") over generic buttons ("Learn more"). Clarity is 17 points below median — the hero text needs to say what the product does in plain language. First impression clarity is below median — visitors can't quickly tell what category this product falls into.
Fix These First
up to +72 ptsRanked by estimated impact on your overall score
Add a call-to-action button above the fold
No CTA detected — visitors have no clear next step
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Close first-impression gaps
Visitors can't quickly tell who it's for and what it does — those signals should be above the fold
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your meta description
Generic meta description — this is what shows up in Google results
First Impression
F (12/100)“A visitor would think this is a b2b saas for someone that offers something unclear.”
B2B SaaS
Unknown
Unknown
None detected
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
ПАО «Ростелеком» — крупнейший в России провайдер цифровых услуг и решений. Официальный корпоративный информационный сай…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
F (0/100)Total CTAs
0
Above Fold
0
What Do You Sell?
F (19/100)In 5 words:
ПАО «Ростелеком»
Hero
genericМы строимцифровую Россию
Meta Description
genericПАО «Ростелеком» — крупнейший в России провайдер цифровых услуг и решений. Официальный корпоративный информационный сайт ПАО «Ростелеком».
ICP Clarity
D+ (38/100)Detected audience
decentSaaS, B2B SaaS
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | rostelecom.ru | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 46 | 89-43 | 88-42 | 87-41 | 87-41 |
| Clarity | 19 | 62-43 | 100-81 | 72-53 | 100-81 |
| CTA | 0 | 73-73 | 70-70 | 78-78 | 70-70 |
| ICP | 38 | 45-7 | 95-57 | 95-57 | 50-12 |
| 1st Impr. | 12 | 52-40 | 94-82 | 66-54 | 44-32 |
| Pricing | 0 | 95-95 | 100-100 | 95-95 | 100-100 |
What We Analyzed
Title
ПАО «Ростелеком» - крупнейший в России провайдер цифровых услуг и решений. Официальный информационный сайт Ростелеком.
Word count
783
Hero text
Мы строимцифровую Россию
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Last scanned 49 days ago. Time to check if your homepage has improved.
rostelecom.ru scored 46/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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