rome2rio.com
60/100
Ranked #22,272 of 46,880 sites
rome2rio.com
60/100 · #22,272 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Rome2rio scores 60 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "Discover how to get anywhereBy plane, train, bus, ferry and car". Decent. Action verbs give a sense of function, but could be more explicit about exactly what the product is. The language is specific enough that visitors get a concrete sense of what's offered. With a clarity score of 80, Rome2rio is above the overall median of 36.
The page has 3 CTAs. That's a focused set, which avoids overwhelming visitors. The primary CTA "Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is unclear. Detected audience: People who need to discover the many ways to go anywhere. ICP clarity score: 10 (below the median of 35).
The biggest opportunities for Rome2rio: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately.
Fix These First
up to +29 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Sharpen your audience targeting
"For businesses" or "for teams" is too broad — name a role, industry, or company type
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (28/100)“A visitor would think this is a agency / professional services for someone that offers something that plans.”
Agency / Professional Services
Unknown
Something that plans
Visibility / Insights
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Contact Us
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Us" vs "Contact Us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a "Built for [role/company type]" line under your hero
The "for X" pattern is the fastest way to sharpen positioning. Test it as a subheadline.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
3
Above Fold
0
Best CTA
Tier 3
What Do You Sell?
A+ (80/100)In 5 words:
Discover how
Hero
specificDiscover how to get anywhereBy plane, train, bus, ferry and car
Meta Description
specificDiscover how to get anywhere by searching plane, train, bus, car and ferry routes
ICP Clarity
F (10/100)Detected audience
genericPeople who need to discover the many ways to go anywhere
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | rome2rio.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 60 | 87-27 | 87-27 | 87-27 | 86-26 |
| Clarity | 80 | 59+21 | 100-20 | 59+21 | 100-20 |
| CTA | 57 | 75-18 | 60 | 75-18 | 75-18 |
| ICP | 10 | 46-36 | 91-81 | 46-36 | 15-5 |
| 1st Impr. | 28 | 60-32 | 60-32 | 60-32 | 52-24 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
Rome2Rio: discover how to get anywhere
Word count
476
Hero text
Discover how to get anywhereBy plane, train, bus, ferry and car
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Last scanned 49 days ago. Time to check if your homepage has improved.
rome2rio.com scored 60/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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