Resonate scores 69 out of 100 on homepage messaging, earning a B grade — good messaging with some areas to tighten up. Across all 30,134 sites analyzed, that's above the median of 59. Within Media / Content / Publishing, where the median is 62, Resonate lands 7 points above the industry average.

The hero text reads: "See what's coming. Act on who matters. Predictive consumer data that moves with the market.". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.

The page has 12 CTAs, 5 of them above the fold. That's enough to trigger decision paralysis — when too many buttons compete for attention, visitors often click none. The primary CTA "Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next. CTA effectiveness score: 42 (below the median of 57).

Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Fintech / Financial Services, marketer and agency. Role words found: "marketer", "agency". The site uses a "for [X]" pattern: "faster". ICP clarity score: 58 (above the median of 35).

On the pricing page: Resonate has social proof elements. 4 pricing tiers is a solid structure. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.

The biggest opportunities for Resonate: CTAs are causing decision paralysis — reduce to one primary action above the fold.