research.com
59/100
Ranked #23,839 of 46,880 sites
research.com
59/100 · #23,839 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Research scores 59 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "Compare Online Degrees, Colleges, Tuition, and Career Paths". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 7 CTAs. The primary CTA "Contact" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is unclear. Detected audience: B2B SaaS. ICP clarity score: 15 (below the median of 35).
Research fits the "Price / Value Leader" archetype with high confidence.
On the pricing page: Research has a free tier, an annual billing toggle, a feature comparison table, and social proof elements. 8 tiers is a lot — the sweet spot is 2–4, otherwise buyers get overwhelmed comparing options. Too many tiers create decision fatigue. Aim for 2-4 tiers with clear differentiation.
The biggest opportunities for Research: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately. First impression clarity is below median — visitors can't quickly tell what category this product falls into.
Fix These First
up to +34 ptsRanked by estimated impact on your overall score
Sharpen your audience targeting
"For businesses" or "for teams" is too broad — name a role, industry, or company type
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Close first-impression gaps
Visitors can't quickly tell who it's for and what it does — those signals should be above the fold
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Simplify your above-fold copy
Grade level 32 reads like an academic paper — aim for grade 8-10
First Impression
F (20/100)“A visitor would think this is a b2b saas for someone that offers something unclear.”
B2B SaaS
Unknown
Unknown
Risk Reduction / Safety
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Compare Online Degrees, Colleges, Tuition, and Career Paths
Your current headline is generic — these alternatives name what you do for whom
Current
Contact
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact" vs "Contact — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test a "Built for [role/company type]" line under your hero
The "for X" pattern is the fastest way to sharpen positioning. Test it as a subheadline.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
7
Above Fold
0
Best CTA
Tier 3
What Do You Sell?
D+ (40/100)In 5 words:
Research Online Degrees Colleges That
Hero
genericCompare Online Degrees, Colleges, Tuition, and Career Paths
Meta Description
specificDiscover your perfect online degree and college options at Research.com, your reliable guide for making informed educational decisions.
ICP Clarity
F (15/100)Detected audience
genericB2B SaaS
Positioning Archetype
100% confidencePrice / Value Leader
Compare Online Degrees, Colleges, Tuition, and Career Paths
Confidence: 100%
Pricing Page
A+ (95/100)8 pricing tiers detected
How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | research.com | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 59 | 89-30 | 88-29 | 87-28 | 87-28 |
| Clarity | 40 | 62-22 | 100-60 | 72-32 | 100-60 |
| CTA | 57 | 73-16 | 70-13 | 78-21 | 70-13 |
| ICP | 15 | 45-30 | 95-80 | 95-80 | 50-35 |
| 1st Impr. | 20 | 52-32 | 94-74 | 66-46 | 44-24 |
| Pricing | 95 | 95 | 100-5 | 95 | 100-5 |
What We Analyzed
Title
Research Online Degrees & Colleges That Fit You Best! | Research.com
Word count
7,018
Hero text
Compare Online Degrees, Colleges, Tuition, and Career Paths
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Last scanned 49 days ago. Time to check if your homepage has improved.
research.com scored 59/100.
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