repec.org
37/100
Ranked #40,520 of 46,880 sites
repec.org
37/100 · #40,520 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Repec scores 37 out of 100 on homepage messaging, earning a D grade — below average — significant gaps in clarity or targeting. Across all 30,134 sites analyzed, that's well below the median of 59. Within Developer Tools / Infrastructure, where the median is 60, Repec lands 23 points below the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do.
The page has 1 CTA, 1 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Contacts" is high-friction — asking for commitment before proving value. CTA effectiveness score: 15 (below the median of 57).
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Developer Tools / Infrastructure, team. Role words found: "team". The site uses a "for [X]" pattern: "the authors and the readers". ICP clarity score: 50 (above the median of 35).
The biggest opportunities for Repec: CTA effectiveness is below median — consider using action-oriented language ("Start free trial") over generic buttons ("Learn more"). First impression clarity is below median — visitors can't quickly tell what category this product falls into.
Fix These First
up to +48 ptsRanked by estimated impact on your overall score
Upgrade your primary CTA from "Contacts"
Passive CTAs like "Learn more" don't tell visitors what happens next
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Close first-impression gaps
Visitors can't quickly tell who it's for and why it matters — those signals should be above the fold
First Impression
F (20/100)“A visitor would think this is a developer tools / infrastructure for someone that offers software.”
Developer Tools / Infrastructure
Unknown
software
None detected
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Contacts
Passive CTAs like this don't tell visitors what happens next
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Replace "Contacts" with an outcome-specific CTA
Passive CTAs leave visitors guessing. Test: "See your report" or "Start building — free"
Test a "free" modifier on your CTA: "Contacts" vs "Contacts — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
F (15/100)Total CTAs
1
Above Fold
1
Best CTA
Tier 5
What Do You Sell?
D (38/100)Hero
absentMeta Description
specificRePEc is a central index of economics research, including working papers, articles and software code
ICP Clarity
C- (50/100)Detected audience
decentDeveloper Tools / Infrastructure, team
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | repec.org | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 37 | 89-52 | 88-51 | 87-50 | 87-50 |
| Clarity | 38 | 62-24 | 100-62 | 72-34 | 100-62 |
| CTA | 15 | 73-58 | 70-55 | 78-63 | 70-55 |
| ICP | 50 | 45+5 | 95-45 | 95-45 | 50 |
| 1st Impr. | 20 | 52-32 | 94-74 | 66-46 | 44-24 |
| Pricing | 0 | 95-95 | 100-100 | 95-95 | 100-100 |
What We Analyzed
Title
RePEc: Research Papers in Economics
Word count
988
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Last scanned 63 days ago. Time to check if your homepage has improved.
repec.org scored 37/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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