redbubble.com
57/100
Ranked #26,486 of 46,880 sites
redbubble.com
57/100 · #26,486 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Redbubble scores 57 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59. Within Media / Content / Publishing, where the median is 62, Redbubble lands 5 points below the industry average.
The hero text reads: "Celebrate The Earth With up to 40% Off". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 19, Redbubble is below the overall median of 36.
The page has 6 CTAs, 2 of them above the fold. The primary CTA "Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is unclear. Detected audience: People who need to made for you. shop the sale now. ICP clarity score: 13 (below the median of 35).
The biggest opportunities for Redbubble: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately. Clarity is 17 points below median — the hero text needs to say what the product does in plain language. First impression clarity is below median — visitors can't quickly tell what category this product falls into.
Fix These First
up to +55 ptsRanked by estimated impact on your overall score
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Sharpen your audience targeting
"For businesses" or "for teams" is too broad — name a role, industry, or company type
Close first-impression gaps
Visitors can't quickly tell who it's for and why it matters — those signals should be above the fold
Rewrite your meta description
Generic meta description — this is what shows up in Google results
First Impression
F (20/100)“A visitor would think this is a b2b saas for someone that offers something that designs.”
B2B SaaS
Unknown
Something that designs
None detected
Casual
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Contact Us
Tying your CTA to a specific outcome increases click-through
Current
Over 700,000 creatives worldwide making things like shirts, stickers, phone cases, and pillows weirdly meaningful. Find…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Us" vs "Contact Us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test a "Built for [role/company type]" line under your hero
The "for X" pattern is the fastest way to sharpen positioning. Test it as a subheadline.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
6
Above Fold
2
Best CTA
Tier 3
What Do You Sell?
F (19/100)In 5 words:
Awesome products designed by independent
Hero
genericCelebrate The Earth With up to 40% Off
Meta Description
genericOver 700,000 creatives worldwide making things like shirts, stickers, phone cases, and pillows weirdly meaningful. Find your thing or open your own shop.
ICP Clarity
F (13/100)Detected audience
genericPeople who need to made for you. shop the sale now
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | redbubble.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 57 | 87-30 | 87-30 | 87-30 | 86-29 |
| Clarity | 19 | 59-40 | 100-81 | 59-40 | 100-81 |
| CTA | 57 | 75-18 | 60 | 75-18 | 75-18 |
| ICP | 13 | 46-33 | 91-78 | 46-33 | 15 |
| 1st Impr. | 20 | 60-40 | 60-40 | 60-40 | 52-32 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
Awesome products designed by independent artists | Redbubble
Word count
404
Hero text
Celebrate The Earth With up to 40% Off
More in Media / Content / Publishing
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Last scanned 49 days ago. Time to check if your homepage has improved.
redbubble.com scored 57/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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