rawstory.com
58/100
Ranked #25,255 of 46,880 sites
rawstory.com
58/100 · #25,255 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Rawstory scores 58 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "Eric Swalwell to resign from Congress citing 'mistakes in judgment' amid assault claims". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 46, Rawstory is above the overall median of 36.
The page has 1 CTA. That's a focused set, which avoids overwhelming visitors. The primary CTA "'People are not buying it': Trump loses right-win…" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Media / Content / Publishing, team. Role words found: "team".
On the pricing page: Enter your pricing page URL directly (try https://rawstory.com/pricing) for a full analysis.
The biggest opportunities for Rawstory: CTA effectiveness is below median — consider using action-oriented language ("Start free trial") over generic buttons ("Learn more").
Fix These First
up to +34 ptsRanked by estimated impact on your overall score
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Add a CTA to your pricing page
Pricing page has no clear call-to-action — visitors can't convert
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Close first-impression gaps
Visitors can't quickly tell who it's for and what it does — those signals should be above the fold
Add a free tier or annual billing option
Low-commitment entry points (free tier, annual discount) reduce purchase friction
First Impression
F (32/100)“A visitor would think this is a media / content / publishing for someone that offers something unclear.”
Media / Content / Publishing
Unknown
Unknown
Quality / Accuracy
Casual
Gaps:
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Eric Swalwell to resign from Congress citing 'mistakes in judgment' amid assault claims
Your current headline is generic — these alternatives name what you do for whom
Current
'People are not buying it': Trump loses right-wing Lindell TV with latest stunt
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "'People are not buying i…" vs "'People are not buying i… — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Messaging Clarity
CTA Analysis
C (50/100)Total CTAs
1
Above Fold
0
Best CTA
Tier 3
What Do You Sell?
C- (46/100)In 5 words:
Report smartnews
Hero
genericEric Swalwell to resign from Congress citing 'mistakes in judgment' amid assault claims
Meta Description
specificBreaking news, political news, and investigative news reporting from Raw Story's team of journalists and prize-winning investigators.
ICP Clarity
D (35/100)Detected audience
decentMedia / Content / Publishing, team
Pricing Page
F (15/100)How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | rawstory.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 58 | 87-29 | 87-29 | 87-29 | 86-28 |
| Clarity | 46 | 59-13 | 100-54 | 59-13 | 100-54 |
| CTA | 50 | 75-25 | 60-10 | 75-25 | 75-25 |
| ICP | 35 | 46-11 | 91-56 | 46-11 | 15+20 |
| 1st Impr. | 32 | 60-28 | 60-28 | 60-28 | 52-20 |
| Pricing | 15 | 95-80 | 80-65 | 95-80 | 100-85 |
What We Analyzed
Title
Raw Story - Celebrating 20 Years of Independent Journalism
Word count
1,006
Hero text
Eric Swalwell to resign from Congress citing 'mistakes in judgment' amid assault claims
More in Media / Content / Publishing
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Last scanned 49 days ago. Time to check if your homepage has improved.
rawstory.com scored 58/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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