rakuten.com.tw
56/100
Ranked #27,808 of 46,880 sites
rakuten.com.tw
56/100 · #27,808 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Rakuten.com.tw scores 56 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59. Within Media / Content / Publishing, where the median is 62, Rakuten.com.tw lands 6 points below the industry average.
The hero text reads: "樂天市場購物網- Rakuten日本最大線上購物網站". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 1 CTA. That's a focused set, which avoids overwhelming visitors. The primary CTA "92號BOOK櫃" is high-friction — asking for commitment before proving value. CTA effectiveness score: 15 (below the median of 57).
Audience targeting is unclear. Detected audience: Audience not defined on the page. ICP clarity score: 0 (below the median of 35).
The biggest opportunities for Rakuten.com.tw: CTA effectiveness is below median — consider using action-oriented language ("Start free trial") over generic buttons ("Learn more"). Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately. First impression clarity is below median — visitors can't quickly tell what category this product falls into.
Fix These First
up to +77 ptsRanked by estimated impact on your overall score
Add a "for [specific audience]" pattern to your hero
Visitors can't tell if this product is for them — specificity wins trust
Upgrade your primary CTA from "92號BOOK櫃"
Passive CTAs like "Learn more" don't tell visitors what happens next
Close first-impression gaps
Visitors can't quickly tell what category you're in and who it's for — those signals should be above the fold
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
First Impression
F (4/100)“A visitor would think this is a some kind of company for someone that offers something unclear.”
Unknown
Unknown
Unknown
None detected
Neutral
Gaps:
- -No clear business category. Visitors cannot tell what kind of company this is.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
92號BOOK櫃
Passive CTAs like this don't tell visitors what happens next
Current
樂天市場購物獨創高額回饋，天天1%無上限，不定期加碼點數倍增，搭配各品牌折扣讓您享購物超值優惠。嚴選超過7000個知名品牌如Nitori 宜得利家居、3M、Panasonic 國際牌、dyson 恆隆行戴森、HITACHI 日立、屈臣氏 …
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Replace "92號BOOK櫃" with an outcome-specific CTA
Passive CTAs leave visitors guessing. Test: "See your report" or "Start building — free"
Test a "free" modifier on your CTA: "92號BOOK櫃" vs "92號BOOK櫃 — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding "for Audience not defined on the page" to your hero or subheadline
Naming your audience explicitly increases relevance. Visitors self-qualify faster when they see themselves.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
F (15/100)Total CTAs
1
Above Fold
0
Best CTA
Tier 5
What Do You Sell?
F (29/100)Hero
generic樂天市場購物網- Rakuten日本最大線上購物網站
Meta Description
generic樂天市場購物獨創高額回饋，天天1%無上限，不定期加碼點數倍增，搭配各品牌折扣讓您享購物超值優惠。嚴選超過7000個知名品牌如Nitori 宜得利家居、3M、Panasonic 國際牌、dyson 恆隆行戴森、HITACHI 日立、屈臣氏 Watsons、愛買線上購物、EDWIN、MIZUNO 美津濃、MOS 摩斯漢堡、廣三 SOGO、神腦生活、SANJING三井3C、JINS、GAME休閒館等共同推出限定優惠。樂天網購提供日本必買美妝、保健品、必吃美食、雜貨與家電等日本代購好物，並提供7-11與全家超商取貨、宅配等與不定期免運活動，付款可使用樂天點數、信用卡、LINE PAY、先享後付、貨到付款等多元支付，樂天網購讓您買盡台日好物！
ICP Clarity
F (0/100)Detected audience
absentAudience not defined on the page
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | rakuten.com.tw | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 56 | 87-31 | 87-31 | 87-31 | 86-30 |
| Clarity | 29 | 59-30 | 100-71 | 59-30 | 100-71 |
| CTA | 15 | 75-60 | 60-45 | 75-60 | 75-60 |
| ICP | 0 | 46-46 | 91-91 | 46-46 | 15-15 |
| 1st Impr. | 4 | 60-56 | 60-56 | 60-56 | 52-48 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
樂天市場購物網- Rakuten日本最大線上購物網站
Word count
394
Hero text
樂天市場購物網- Rakuten日本最大線上購物網站
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Last scanned 49 days ago. Time to check if your homepage has improved.
rakuten.com.tw scored 56/100.
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