rakuten.co.jp
29/100
Ranked #46,659 of 46,880 sites
rakuten.co.jp
29/100 · #46,659 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Rakuten.co.jp scores 29 out of 100 on homepage messaging, earning a D- grade — mixed. Across all 30,134 sites analyzed, that's well below the median of 59. Within Developer Tools / Infrastructure, where the median is 60, Rakuten.co.jp lands 31 points below the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 7, Rakuten.co.jp is below the overall median of 36.
Rakuten.co.jp has no detectable call-to-action buttons on the homepage — a missed opportunity to direct visitor attention.
Audience targeting is unclear. Detected audience: Audience not defined on the page. ICP clarity score: 0 (below the median of 35).
The biggest opportunities for Rakuten.co.jp: CTA effectiveness is below median — consider using action-oriented language ("Start free trial") over generic buttons ("Learn more"). Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately. Clarity is 29 points below median — the hero text needs to say what the product does in plain language.
Fix These First
up to +90 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Add a call-to-action button above the fold
No CTA detected — visitors have no clear next step
Add a "for [specific audience]" pattern to your hero
Visitors can't tell if this product is for them — specificity wins trust
Close first-impression gaps
Visitors can't quickly tell who it's for and what it does — those signals should be above the fold
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
First Impression
F (12/100)“A visitor would think this is a b2b saas for someone that offers something unclear.”
B2B SaaS
Unknown
Unknown
None detected
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
楽天市場はインターネット通販が楽しめる総合ショッピングモール。楽天ポイントがどんどん貯まる！使える！毎日お得なクーポンも。食品から家電、ファッション、ベビー用品、コスメまで、充実の品揃え。
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "for Audience not defined on the page" to your hero or subheadline
Naming your audience explicitly increases relevance. Visitors self-qualify faster when they see themselves.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
F (0/100)Total CTAs
0
Above Fold
0
What Do You Sell?
F (7/100)In 5 words:
【楽天市場】Shopping is Entertainment! インターネット最大級の通信販売、通販オンラインショッピングコミュニティ
Hero
absentMeta Description
generic楽天市場はインターネット通販が楽しめる総合ショッピングモール。楽天ポイントがどんどん貯まる！使える！毎日お得なクーポンも。食品から家電、ファッション、ベビー用品、コスメまで、充実の品揃え。
ICP Clarity
F (0/100)Detected audience
absentAudience not defined on the page
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | rakuten.co.jp | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 29 | 89-60 | 88-59 | 87-58 | 87-58 |
| Clarity | 7 | 62-55 | 100-93 | 72-65 | 100-93 |
| CTA | 0 | 73-73 | 70-70 | 78-78 | 70-70 |
| ICP | 0 | 45-45 | 95-95 | 95-95 | 50-50 |
| 1st Impr. | 12 | 52-40 | 94-82 | 66-54 | 44-32 |
| Pricing | 0 | 95-95 | 100-100 | 95-95 | 100-100 |
What We Analyzed
Title
【楽天市場】Shopping is Entertainment! ： インターネット最大級の通信販売、通販オンラインショッピングコミュニティ
Word count
888
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Last scanned 13 days ago. If you've made changes, re-scan to see how your score moved.
rakuten.co.jp scored 29/100.
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