raconteur.net
66/100
Ranked #12,360 of 46,880 sites
raconteur.net
66/100 · #12,360 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Raconteur scores 66 out of 100 on homepage messaging, earning a B grade — good messaging with some areas to tighten up. Across all 30,134 sites analyzed, that's above the median of 59.
No hero text found. Visitors see nothing above the fold that tells them what you do.
The page has 6 CTAs, 2 of them above the fold. The primary CTA "Contact" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is crystal clear — the homepage makes it obvious who this is for. Detected audience: B2B / B2C, Fintech / Financial Services, CEO and CFO. Role words found: "CEO", "CFO", "HR". ICP clarity score: 85 (above the median of 35).
Fix These First
up to +33 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Simplify your above-fold copy
Grade level 80 reads like an academic paper — aim for grade 8-10
First Impression
F (36/100)“A visitor would think this is a fintech / financial services for hr that offers something that connects.”
Fintech / Financial Services
HR
Something that connects
Quality / Accuracy
Aspirational
Gaps:
- -Business category is implied but not clearly stated.
- -Target audience is hinted at but not explicitly called out.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Contact
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact" vs "Contact — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
C (57/100)Total CTAs
6
Above Fold
2
Best CTA
Tier 3
What Do You Sell?
D- (34/100)In 5 words:
Connect modern
Hero
absentMeta Description
specificAt Raconteur, we understand the business world and how it is changing. Through incisive journalism and outstanding design, we help leaders make better decisions and lead more effectively in a volatile world.
ICP Clarity
A- (85/100)Detected audience
crystal-clearB2B / B2C, Fintech / Financial Services, CEO and CFO
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | raconteur.net | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 66 | 87-21 | 87-21 | 87-21 | 86-20 |
| Clarity | 34 | 59-25 | 100-66 | 59-25 | 100-66 |
| CTA | 57 | 75-18 | 60 | 75-18 | 75-18 |
| ICP | 85 | 46+39 | 91-6 | 46+39 | 15+70 |
| 1st Impr. | 36 | 60-24 | 60-24 | 60-24 | 52-16 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
Raconteur - Stories That Connect Modern Business
Word count
921
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Last scanned 63 days ago. Time to check if your homepage has improved.
raconteur.net scored 66/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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