quill.com
66/100
Ranked #12,355 of 46,880 sites
quill.com
66/100 · #12,355 of 46,880
homepagerankings.com
B2C SaaS / Consumer App Benchmarks
How you compare to 3,549 B2C SaaS / Consumer App sites
Gray line = B2C SaaS / Consumer App median
Analysis
Quill scores 66 out of 100 on homepage messaging, earning a B grade — good messaging with some areas to tighten up. Across all 30,134 sites analyzed, that's above the median of 59.
No hero text found. Visitors see nothing above the fold that tells them what you do.
The page has 28 CTAs, 11 of them above the fold. That's enough to trigger decision paralysis — when too many buttons compete for attention, visitors often click none. The primary CTA "Start free trial" is a value-oriented CTA — it promises a benefit, not just an action. CTA effectiveness score: 70 (above the median of 57).
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: B2B SaaS, professional. Role words found: "professional". The site uses a "for [X]" pattern: "your office". ICP clarity score: 50 (above the median of 35).
Quill fits the "Price / Value Leader" archetype with high confidence.
On the pricing page: Quill has a free tier, an annual billing toggle, social proof elements, and an FAQ section. 7 tiers is a lot — the sweet spot is 2–4, otherwise buyers get overwhelmed comparing options. Too many tiers create decision fatigue. Aim for 2-4 tiers with clear differentiation.
The biggest opportunities for Quill: The copy uses overused buzzwords ("solutions", "solution") that dilute the message.
Fix These First
up to +28 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Reduce CTAs above the fold to one primary action
11 competing buttons cause decision paralysis — visitors click none
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Simplify your above-fold copy
Grade level 20 reads like an academic paper — aim for grade 8-10
First Impression
D (48/100)“A visitor would think this is a b2b saas for your office that offers something that ships.”
B2B SaaS
your office
Something that ships
Cost Savings / Money
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Free shipping over $25! Shop bulk office supplies, paper, ink and toner, furniture, cleaning supplies and more at Quill…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Remove all secondary CTAs above the fold — keep only one primary action
11 competing CTAs detected. Single-CTA pages typically convert 20-30% better.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test reducing pricing tiers from 7 to 3
Too many options cause choice paralysis. The ideal is 3 tiers with a highlighted recommended plan.
Messaging Clarity
CTA Analysis
B- (70/100)Total CTAs
28
Above Fold
11
Best CTA
Tier 2
What Do You Sell?
D (41/100)In 5 words:
Service to learn how for your office
Hero
absentMeta Description
genericFree shipping over $25! Shop bulk office supplies, paper, ink and toner, furniture, cleaning supplies and more at Quill.com for your office.
ICP Clarity
C- (50/100)Detected audience
decentB2B SaaS, professional
Positioning Archetype
100% confidencePrice / Value Leader
Free shipping over $25! Shop bulk office supplies, paper, ink and toner, furn...
Confidence: 100%
Pricing Page
A+ (95/100)7 pricing tiers detected
How You Compare
vs. other B2C SaaS / Consumer App sites in the index
| Dimension | quill.com | traveljoy.com | sendcloud.com | brainstormfor… | newzenler.com |
|---|---|---|---|---|---|
| Overall | 66 | 89-23 | 88-22 | 87-21 | 87-21 |
| Clarity | 41 | 59-18 | 72-31 | 87-46 | 72-31 |
| CTA | 70 | 85-15 | 85-15 | 60+10 | 90-20 |
| ICP | 50 | 58-8 | 90-40 | 84-34 | 90-40 |
| 1st Impr. | 48 | 78-30 | 52 | 40+8 | 40+8 |
| Pricing | 95 | 80+15 | 80+15 | 0+95 | 100-5 |
What We Analyzed
Title
Office & Cleaning Supplies For Every Workplace | Quill.com
Word count
4,354
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Last scanned 63 days ago. Time to check if your homepage has improved.
quill.com scored 66/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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