quad9.net
66/100
Ranked #12,352 of 46,880 sites
quad9.net
66/100 · #12,352 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Quad9 scores 66 out of 100 on homepage messaging, earning a B grade — good messaging with some areas to tighten up. Across all 30,134 sites analyzed, that's above the median of 59.
The hero text reads: "An open DNS recursive service for free security and high privacy". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 2 CTAs, 1 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Please contact us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: enterprise, Nonprofit / NGO, team. Role words found: "team". The site uses a "for [X]" pattern: "everyone". ICP clarity score: 58 (above the median of 35).
Quad9 fits the "Price / Value Leader" archetype with high confidence.
The biggest opportunities for Quad9: The copy uses overused buzzwords ("for everyone", "robust") that dilute the message.
Fix These First
up to +35 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Replace overused buzzwords with specifics
Phrases like "for everyone" in your above-fold copy hurt credibility
First Impression
C (60/100)“A visitor would think this is a nonprofit / ngo for everyone that offers something that hosts.”
Nonprofit / NGO
everyone
Something that hosts
Risk Reduction / Safety
Professional
Gaps:
- -Business category is implied but not clearly stated.
- -Product description is vague. Visitors get a rough idea but no clear picture.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
An open DNS recursive service for free security and high privacy
Your current headline is generic — these alternatives name what you do for whom
Current
Please contact us
Tying your CTA to a specific outcome increases click-through
Current
A public and free DNS service for a better security and privacy
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Please contact us" vs "Please contact us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Messaging Clarity
CTA Analysis
C (62/100)Total CTAs
2
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
D+ (43/100)In 5 words:
Service to host names for free security
Hero
genericAn open DNS recursive service for free security and high privacy
Meta Description
genericA public and free DNS service for a better security and privacy
ICP Clarity
C (58/100)Detected audience
decententerprise, Nonprofit / NGO, team
Positioning Archetype
100% confidencePrice / Value Leader
An open DNS recursive service for free security and high privacy
Confidence: 100%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | quad9.net | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 66 | 87-21 | 87-21 | 87-21 | 86-20 |
| Clarity | 43 | 59-16 | 100-57 | 59-16 | 100-57 |
| CTA | 62 | 75-13 | 60 | 75-13 | 75-13 |
| ICP | 58 | 46+12 | 91-33 | 46+12 | 15+43 |
| 1st Impr. | 60 | 60 | 60 | 60 | 52+8 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
Quad9 | A public and free DNS service for a better security and privacy
Word count
1,689
Hero text
An open DNS recursive service for free security and high privacy
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Last scanned 63 days ago. Time to check if your homepage has improved.
quad9.net scored 66/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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