publicintegrity.org
59/100
Ranked #23,824 of 46,880 sites
publicintegrity.org
59/100 · #23,824 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Publicintegrity scores 59 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "Home". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 6 CTAs, 5 of them above the fold. That's enough to trigger decision paralysis — when too many buttons compete for attention, visitors often click none. The primary CTA "Contact us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next. CTA effectiveness score: 42 (below the median of 57).
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: nonprofit, Media / Content / Publishing.
Publicintegrity fits the "Community / Movement" archetype with moderate confidence. This means the homepage is rallying users around a mission or identity, not just a product.
The biggest opportunities for Publicintegrity: CTAs are causing decision paralysis — reduce to one primary action above the fold.
Fix These First
up to +53 ptsRanked by estimated impact on your overall score
Reduce CTAs above the fold to one primary action
5 competing buttons cause decision paralysis — visitors click none
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Shift copy from "we" to "you"
Your above-fold copy says "we" 10x but "you" only 0x — visitors care about their problems, not yours
First Impression
F (28/100)“A visitor would think this is a b2b saas for someone that offers system.”
B2B SaaS
Unknown
system
Cost Savings / Money
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Home
Your current headline is generic — these alternatives name what you do for whom
Current
Contact us
Tying your CTA to a specific outcome increases click-through
Current
We are a nonpartisan and nonprofit news organization dedicated to investigating systems that contribute to inequality i…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Remove all secondary CTAs above the fold — keep only one primary action
5 competing CTAs detected. Single-CTA pages typically convert 20-30% better.
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact us" vs "Contact us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 10x and "you" 0x. Visitor-centric copy typically converts better.
Messaging Clarity
CTA Analysis
D+ (42/100)Total CTAs
6
Above Fold
5
Best CTA
Tier 3
What Do You Sell?
D- (33/100)In 5 words:
Search for for public integrity
Hero
genericHome
Meta Description
genericWe are a nonpartisan and nonprofit news organization dedicated to investigating systems that contribute to inequality in our country.
ICP Clarity
D+ (38/100)Detected audience
decentnonprofit, Media / Content / Publishing
Positioning Archetype
60% confidenceCommunity / Movement
Home
Confidence: 60%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | publicintegrity.o… | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 59 | 89-30 | 88-29 | 87-28 | 87-28 |
| Clarity | 33 | 62-29 | 100-67 | 72-39 | 100-67 |
| CTA | 42 | 73-31 | 70-28 | 78-36 | 70-28 |
| ICP | 38 | 45-7 | 95-57 | 95-57 | 50-12 |
| 1st Impr. | 28 | 52-24 | 94-66 | 66-38 | 44-16 |
| Pricing | 0 | 95-95 | 100-100 | 95-95 | 100-100 |
What We Analyzed
Title
Home – Center for Public Integrity
Word count
925
Hero text
Home
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Last scanned 49 days ago. Time to check if your homepage has improved.
publicintegrity.org scored 59/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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