Homepage report, B2B SaaS
publicinput.com
Ranked #1,305 of 30,521 homepages.
Clear line underneath, vague headline. A visitor has to read the small print to learn what it does.
78/100
A
First screen at 1280px wide.
What we noticed
- 1
The headline doesn’t say what PublicInput does.
“Every Engagement. Every Meeting. One Platform.” could sit on a lot of homepages. A first-time visitor still has to guess what you sell.
Try: Promote the plainer line underneath to the headline, and cut it down to one short sentence.
- 2
The clearest sentence is the smaller one underneath.
“Run community engagement projects, public meetings, and resident communications from one system – fewer handoffs, less…” says what the product does. It’s doing the headline’s job.
- 3
Good button.
“Book A Demo” says what you get. Keep it.
- 4
Nothing near the top says anyone else uses it.
No customer logos, numbers or quotes show up near the headline.
Try: Add a short proof line under the buttons: a customer count, a few logos or one real quote.
B2B SaaS Benchmarks
How you compare to 2,208 B2B SaaS sites
Gray line = B2B SaaS median
Analysis
Publicinput scores 78 out of 100, an A. A first-time visitor can tell what this is, who it's for and why it matters. That puts it in the top 10% of the 30,521 homepages we've ranked, where the median is 60. Among B2B SaaS sites, where the median is 73, it's 5 points ahead.
The headline reads "Every Engagement. Every Meeting. One Platform.". The headline makes a broad claim without saying what the product actually does. Its clarity score of 72 is above the overall median of 39.
The page has 6 CTAs, 1 of them above the fold. The main button, "Book A Demo", promises a benefit rather than just an action. Its CTA score is 75, above the median of 45.
There are signals about who this is for, but the audience could be sharper. Detected audience: B2B SaaS, agency and team.
Publicinput fits the "Community / Movement" archetype with high confidence. The homepage is rallying people around a mission or identity, not just a product.
The pricing page has a free tier. 3 tiers is a sensible structure. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.
Fix These First
up to +8 ptsRanked by estimated impact on your overall score
Rewrite your hero headline
The wording is generic, so visitors can't tell what you do from the headline alone
First Impression
D- (36/100)“A visitor would think this is a b2b saas for agencies that offers something that runs.”
| What kind of company? | B2B SaaS | vague |
|---|---|---|
| Who is it for? | agencies | vague |
| What does it do? | Something that runs | vague |
| What's the benefit? | Visibility / Insights | vague |
| What's the vibe? | Casual | vague |
Gaps:
- -Business category is implied but not clearly stated.
- -Target audience is hinted at but not explicitly called out.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Want a human to tear down publicinput.com?
Each week Alex Stonehouse of Brilliantly Wrong records five free video teardowns for sites that ask. Each one covers what a first-time buyer takes away and the three fixes that matter most.
Suggested Rewrites
Rewrites based on what your page says. Click one to copy it.
Current
Every Engagement. Every Meeting. One Platform.
Your headline is generic. These alternatives say what you do and for whom
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Messaging Clarity
CTA Analysis
B+ (75/100)Total CTAs
6
Above Fold
1
Best CTA
Tier 2
What Do You Sell?
B (72/100)In 5 words:
Platform to run community for government
Hero
genericEvery Engagement. Every Meeting. One Platform.
Meta Description
specificPublicInput helps government agencies run accessible community engagement - online surveys, public meetings, and outreach tools in one platform. Request a demo.
ICP Clarity
D (40/100)Detected audience
decentB2B SaaS, agency and team
Positioning Archetype
100% confidenceCommunity / Movement
Every Engagement. Every Meeting. One Platform.
Confidence: 100%
Pricing Page
A (80/100)3 pricing tiers detected
How You Compare
vs. other B2B SaaS sites in the index
| Dimension | publicinput.com | posteverywher… | tidio.co | tidio.com | batch.com |
|---|---|---|---|---|---|
| Overall | 78 | 88-10 | 88-10 | 88-10 | 87-9 |
| Clarity | 72 | 72 | 66+6 | 66+6 | 72 |
| CTA | 75 | 66+9 | 63+12 | 63+12 | 75 |
| ICP | 40 | 50-10 | 58-18 | 58-18 | 89-49 |
| 1st Impr. | 36 | 94-58 | 64-28 | 64-28 | 60-24 |
| Pricing | 80 | 90-10 | 95-15 | 95-15 | 0+80 |
What We Analyzed
Title
PublicInput | Community Engagement Software for Government
Word count
1,007
Hero text
Every Engagement. Every Meeting. One Platform.
More in B2B SaaS
Track Your Progress
Scanned October 2026. If publicinput.com has changed since, re-scan to see the new score.
publicinput.com scored 78/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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