proximus.be
62/100
Ranked #19,155 of 46,880 sites
proximus.be
62/100 · #19,155 of 46,880
homepagerankings.com
B2C SaaS / Consumer App Benchmarks
How you compare to 3,549 B2C SaaS / Consumer App sites
Gray line = B2C SaaS / Consumer App median
Analysis
Proximus.be scores 62 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "The fastest and most stable internet". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 53, Proximus.be is above the overall median of 36.
The page has 4 CTAs, 1 of them above the fold. The primary CTA "Contact us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is unclear. Detected audience: B2C SaaS / Consumer App. ICP clarity score: 15 (below the median of 35).
Proximus.be fits the "Premium / Quality Leader" archetype with moderate confidence. This means the homepage is leading with craft and quality signals — the positioning says 'you get what you pay for'.
On the pricing page: Proximus.be has a feature comparison table, social proof elements, and an FAQ section. 8 tiers is a lot — the sweet spot is 2–4, otherwise buyers get overwhelmed comparing options. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.
The biggest opportunities for Proximus.be: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately.
Fix These First
up to +31 ptsRanked by estimated impact on your overall score
Sharpen your audience targeting
"For businesses" or "for teams" is too broad — name a role, industry, or company type
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Add a free tier or annual billing option
Low-commitment entry points (free tier, annual discount) reduce purchase friction
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (28/100)“A visitor would think this is a b2c saas / consumer app for someone that offers something that tests.”
B2C SaaS / Consumer App
Unknown
Something that tests
Status / Identity / Belonging
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
The fastest and most stable internet
Your current headline is generic — these alternatives name what you do for whom
Current
Contact us
Tying your CTA to a specific outcome increases click-through
Current
Proximus offers you the best quality network and wide mobile coverage within Belgium. You’ll also benefit from a top-qu…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact us" vs "Contact us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test a "Built for [role/company type]" line under your hero
The "for X" pattern is the fastest way to sharpen positioning. Test it as a subheadline.
Test reducing pricing tiers from 8 to 3
Too many options cause choice paralysis. The ideal is 3 tiers with a highlighted recommended plan.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
4
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
C (53/100)In 5 words:
Service to search webmail
Hero
genericThe fastest and most stable internet
Meta Description
genericProximus offers you the best quality network and wide mobile coverage within Belgium. You’ll also benefit from a top-quality 24/7 service!
ICP Clarity
F (15/100)Detected audience
genericB2C SaaS / Consumer App
Positioning Archetype
75% confidencePremium / Quality Leader
The fastest and most stable internet
Confidence: 75%
Pricing Page
B (70/100)8 pricing tiers detected
How You Compare
vs. other B2C SaaS / Consumer App sites in the index
| Dimension | proximus.be | traveljoy.com | sendcloud.com | brainstormfor… | newzenler.com |
|---|---|---|---|---|---|
| Overall | 62 | 89-27 | 88-26 | 87-25 | 87-25 |
| Clarity | 53 | 59-6 | 72-19 | 87-34 | 72-19 |
| CTA | 57 | 85-28 | 85-28 | 60 | 90-33 |
| ICP | 15 | 58-43 | 90-75 | 84-69 | 90-75 |
| 1st Impr. | 28 | 78-50 | 52-24 | 40-12 | 40-12 |
| Pricing | 70 | 80-10 | 80-10 | 0+70 | 100-30 |
What We Analyzed
Title
Welcome to Proximus – Internet, mobile, phone and TV | Proximus
Word count
902
Hero text
The fastest and most stable internet
More in B2C SaaS / Consumer App
View B2C SaaS / Consumer App benchmarks →Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
proximus.be scored 62/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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