pewresearch.org
60/100
Ranked #21,479 of 46,880 sites
pewresearch.org
60/100 · #21,479 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Pewresearch scores 60 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "In 25-Country Survey, Americans Especially Likely To View Fellow Citizens as Morally Bad". Decent. Action verbs give a sense of function, but could be more explicit about exactly what the product is. The language is specific enough that visitors get a concrete sense of what's offered. With a clarity score of 56, Pewresearch is above the overall median of 36.
The page has 3 CTAs, 1 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is unclear. Detected audience: Media / Content / Publishing. ICP clarity score: 15 (below the median of 35).
On the pricing page: Pewresearch has an annual billing toggle. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.
The biggest opportunities for Pewresearch: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately. First impression clarity is below median — visitors can't quickly tell what category this product falls into.
Fix These First
up to +31 ptsRanked by estimated impact on your overall score
Sharpen your audience targeting
"For businesses" or "for teams" is too broad — name a role, industry, or company type
Close first-impression gaps
Visitors can't quickly tell who it's for and why it matters — those signals should be above the fold
Shift copy from "we" to "you"
Your above-fold copy says "we" 6x but "you" only 1x — visitors care about their problems, not yours
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (20/100)“A visitor would think this is a media / content / publishing for someone that offers api.”
Media / Content / Publishing
Unknown
API
None detected
Technical
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Contact Us
Tying your CTA to a specific outcome increases click-through
Current
Pew Research Center is a nonpartisan, nonadvocacy fact tank that informs the public about the issues, attitudes and tre…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Us" vs "Contact Us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a "Built for [role/company type]" line under your hero
The "for X" pattern is the fastest way to sharpen positioning. Test it as a subheadline.
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 6x and "you" 1x. Visitor-centric copy typically converts better.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
C (57/100)Total CTAs
3
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
C (56/100)In 5 words:
Survey americans
Hero
specificIn 25-Country Survey, Americans Especially Likely To View Fellow Citizens as Morally Bad
Meta Description
genericPew Research Center is a nonpartisan, nonadvocacy fact tank that informs the public about the issues, attitudes and trends shaping the world.
ICP Clarity
F (15/100)Detected audience
genericMedia / Content / Publishing
Pricing Page
C+ (65/100)How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | pewresearch.org | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 60 | 87-27 | 87-27 | 87-27 | 86-26 |
| Clarity | 56 | 59 | 100-44 | 59 | 100-44 |
| CTA | 57 | 75-18 | 60 | 75-18 | 75-18 |
| ICP | 15 | 46-31 | 91-76 | 46-31 | 15 |
| 1st Impr. | 20 | 60-40 | 60-40 | 60-40 | 52-32 |
| Pricing | 65 | 95-30 | 80-15 | 95-30 | 100-35 |
What We Analyzed
Title
Pew Research Center | Numbers, Facts and Trends Shaping Your World
Word count
2,028
Hero text
In 25-Country Survey, Americans Especially Likely To View Fellow Citizens as Morally Bad
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Last scanned 63 days ago. Time to check if your homepage has improved.
pewresearch.org scored 60/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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