patriots.com
63/100
Ranked #16,639 of 46,880 sites
patriots.com
63/100 · #16,639 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Patriots scores 63 out of 100 on homepage messaging, earning a B- grade — mixed. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "Official website of the New England Patriots". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 72, Patriots is above the overall median of 36.
The page has 25 CTAs, 3 of them above the fold. The primary CTA "WATCH" is a value-oriented CTA — it promises a benefit, not just an action. CTA effectiveness score: 75 (above the median of 57).
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Media / Content / Publishing, team. Role words found: "team".
Patriots fits the "Price / Value Leader" archetype with high confidence.
The biggest opportunities for Patriots: First impression clarity is below median — visitors can't quickly tell what category this product falls into.
Fix These First
up to +31 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Close first-impression gaps
Visitors can't quickly tell who it's for and why it matters — those signals should be above the fold
First Impression
F (20/100)“A visitor would think this is a media / content / publishing for someone that offers something that schedules.”
Media / Content / Publishing
Unknown
Something that schedules
None detected
Casual
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Official website of the New England Patriots
Your current headline is generic — these alternatives name what you do for whom
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
B (75/100)Total CTAs
25
Above Fold
3
Best CTA
Tier 2
What Do You Sell?
B- (72/100)In 5 words:
App to schedule roster
Hero
genericOfficial website of the New England Patriots
Meta Description
specificGet the latest official New England Patriots schedule, roster, depth chart, news, interviews, videos, podcasts and more on Patriots.com.
ICP Clarity
D (35/100)Detected audience
decentMedia / Content / Publishing, team
Positioning Archetype
100% confidencePrice / Value Leader
Official website of the New England Patriots
Confidence: 100%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | patriots.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 63 | 87-24 | 87-24 | 87-24 | 86-23 |
| Clarity | 72 | 59+13 | 100-28 | 59+13 | 100-28 |
| CTA | 75 | 75 | 60+15 | 75 | 75 |
| ICP | 35 | 46-11 | 91-56 | 46-11 | 15+20 |
| 1st Impr. | 20 | 60-40 | 60-40 | 60-40 | 52-32 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
Official website of the New England Patriots
Word count
2,304
Hero text
Official website of the New England Patriots
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Last scanned 63 days ago. Time to check if your homepage has improved.
patriots.com scored 63/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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