patreon.com
67/100
Ranked #11,486 of 46,880 sites
patreon.com
67/100 · #11,486 of 46,880
homepagerankings.com
B2C SaaS / Consumer App Benchmarks
How you compare to 3,549 B2C SaaS / Consumer App sites
Gray line = B2C SaaS / Consumer App median
Analysis
Patreon scores 67 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.
The hero text reads: "Where podcasts grow". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 8 CTAs, 5 of them above the fold. That's enough to trigger decision paralysis — when too many buttons compete for attention, visitors often click none. The primary CTA "Starting a Patreon is free" is a value-oriented CTA — it promises a benefit, not just an action.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Media / Content / Publishing, creator. Role words found: "creator".
Patreon fits the "Community / Movement" archetype with high confidence. This means the homepage is rallying users around a mission or identity, not just a product.
On the pricing page: Patreon has a free tier and an FAQ section. 4 pricing tiers is a solid structure. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.
Fix These First
up to +22 ptsRanked by estimated impact on your overall score
Reduce CTAs above the fold to one primary action
5 competing buttons cause decision paralysis — visitors click none
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Simplify your above-fold copy
Grade level 59 reads like an academic paper — aim for grade 8-10
First Impression
F (36/100)“A visitor would think this is a media / content / publishing for hr that offers something that builds.”
Media / Content / Publishing
HR
Something that builds
Status / Identity / Belonging
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -Target audience is hinted at but not explicitly called out.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Where podcasts grow
Your current headline is generic — these alternatives name what you do for whom
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Remove all secondary CTAs above the fold — keep only one primary action
5 competing CTAs detected. Single-CTA pages typically convert 20-30% better.
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test reducing pricing tiers from 4 to 3
Too many options cause choice paralysis. The ideal is 3 tiers with a highlighted recommended plan.
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Messaging Clarity
CTA Analysis
B- (63/100)Total CTAs
8
Above Fold
5
Best CTA
Tier 2
What Do You Sell?
D+ (40/100)In 5 words:
Share exclusive
Hero
genericWhere podcasts grow
Meta Description
specificBuild a community, share exclusive work, and turn your passion into a thriving business with Patreon. Get started today!
ICP Clarity
D (35/100)Detected audience
decentMedia / Content / Publishing, creator
Positioning Archetype
100% confidenceCommunity / Movement
Where podcasts grow
Confidence: 100%
Pricing Page
A+ (85/100)4 pricing tiers detected
How You Compare
vs. other B2C SaaS / Consumer App sites in the index
| Dimension | patreon.com | traveljoy.com | sendcloud.com | brainstormfor… | newzenler.com |
|---|---|---|---|---|---|
| Overall | 67 | 89-22 | 88-21 | 87-20 | 87-20 |
| Clarity | 40 | 59-19 | 72-32 | 87-47 | 72-32 |
| CTA | 63 | 85-22 | 85-22 | 60 | 90-27 |
| ICP | 35 | 58-23 | 90-55 | 84-49 | 90-55 |
| 1st Impr. | 36 | 78-42 | 52-16 | 40 | 40 |
| Pricing | 85 | 80+5 | 80+5 | 0+85 | 100-15 |
What We Analyzed
Title
Where Creator Communities Thrive — Patreon
Word count
596
Hero text
Where podcasts grow
More in B2C SaaS / Consumer App
View B2C SaaS / Consumer App benchmarks →Track Your Progress
Last scanned 13 days ago. If you've made changes, re-scan to see how your score moved.
patreon.com scored 67/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
Work with us