paralympic.org
59/100
Ranked #23,793 of 46,880 sites
paralympic.org
59/100 · #23,793 of 46,880
homepagerankings.com
Nonprofit / NGO Benchmarks
How you compare to 468 Nonprofit / NGO sites
Gray line = Nonprofit / NGO median
Analysis
Paralympic scores 59 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
No hero text found. Visitors see nothing above the fold that tells them what you do.
The page has 5 CTAs, 4 of them above the fold. The primary CTA "Paralympic Order" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next. CTA effectiveness score: 45 (below the median of 57).
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Nonprofit / NGO, team. Role words found: "team". The site uses a "for [X]" pattern: "the latest Paralympic news". ICP clarity score: 50 (above the median of 35).
Paralympic fits the "Community / Movement" archetype with high confidence. This means the homepage is rallying users around a mission or identity, not just a product.
The biggest opportunities for Paralympic: CTA effectiveness is below median — consider using action-oriented language ("Start free trial") over generic buttons ("Learn more"). Clarity is 9 points below median — the hero text needs to say what the product does in plain language.
Fix These First
up to +49 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Shift copy from "we" to "you"
Your above-fold copy says "we" 4x but "you" only 0x — visitors care about their problems, not yours
Rewrite your meta description
Generic meta description — this is what shows up in Google results
First Impression
D (40/100)“A visitor would think this is a nonprofit / ngo for the latest paralympic news that offers something that tests.”
Nonprofit / NGO
the latest Paralympic news
Something that tests
None detected
Professional
Gaps:
- -Business category is implied but not clearly stated.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Paralympic Order
Tying your CTA to a specific outcome increases click-through
Current
Official website for the latest Paralympic news, videos, events and results. Follow the Paralympic Games and competitio…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Paralympic Order" vs "Paralympic Order — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 4x and "you" 0x. Visitor-centric copy typically converts better.
Messaging Clarity
CTA Analysis
C- (45/100)Total CTAs
5
Above Fold
4
Best CTA
Tier 3
What Do You Sell?
F (27/100)In 5 words:
Search search for the latest
Hero
absentMeta Description
genericOfficial website for the latest Paralympic news, videos, events and results. Follow the Paralympic Games and competitions for all Paralympic and IPC sports
ICP Clarity
C (50/100)Detected audience
decentNonprofit / NGO, team
Positioning Archetype
90% confidenceCommunity / Movement
Official website for the latest Paralympic news, videos, events and results. ...
Confidence: 90%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Nonprofit / NGO sites in the index
| Dimension | paralympic.org | marathondatac… | clubexpress.c… | trustandwill.… | webcurate.co |
|---|---|---|---|---|---|
| Overall | 59 | 80-21 | 78-19 | 78-19 | 78-19 |
| Clarity | 27 | 100-73 | 72-45 | 87-60 | 72-45 |
| CTA | 45 | 80-35 | 70-25 | 60-15 | 79-34 |
| ICP | 50 | 15+35 | 58-8 | 53 | 40+10 |
| 1st Impr. | 40 | 52-12 | 48-8 | 28+12 | 20+20 |
| Pricing | 0 | 100-100 | 95-95 | 95-95 | 70-70 |
What We Analyzed
Title
IPC - Paralympics News, Sports and Results
Word count
1,080
More in Nonprofit / NGO
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Last scanned 49 days ago. Time to check if your homepage has improved.
paralympic.org scored 59/100.
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