outsideonline.com
55/100
Ranked #29,004 of 46,880 sites
outsideonline.com
55/100 · #29,004 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Outsideonline scores 55 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59. Within Developer Tools / Infrastructure, where the median is 60, Outsideonline lands 5 points below the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 15, Outsideonline is below the overall median of 36.
The page has 7 CTAs, 1 of them above the fold. The primary CTA "What Your Poop Is Secretly Trying to Tell You Abo…" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is unclear. Detected audience: Audience not defined on the page. ICP clarity score: 0 (below the median of 35).
The biggest opportunities for Outsideonline: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately. Clarity is 21 points below median — the hero text needs to say what the product does in plain language. First impression clarity is below median — visitors can't quickly tell what category this product falls into.
Fix These First
up to +74 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Add a "for [specific audience]" pattern to your hero
Visitors can't tell if this product is for them — specificity wins trust
Close first-impression gaps
Visitors can't quickly tell who it's for and what it does — those signals should be above the fold
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your meta description
Generic meta description — this is what shows up in Google results
First Impression
F (12/100)“A visitor would think this is a b2b saas for someone that offers something unclear.”
B2B SaaS
Unknown
Unknown
None detected
Urgent
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
What Your Poop Is Secretly Trying to Tell You About Your Health
Tying your CTA to a specific outcome increases click-through
Current
Outside covers travel, sports, gear, and fitness, as well as the personalities, the environment, and the style and cult…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "What Your Poop Is Secret…" vs "What Your Poop Is Secret… — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test adding "for Audience not defined on the page" to your hero or subheadline
Naming your audience explicitly increases relevance. Visitors self-qualify faster when they see themselves.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
C (55/100)Total CTAs
7
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
F (15/100)In 5 words:
Run culture
Hero
absentMeta Description
genericOutside covers travel, sports, gear, and fitness, as well as the personalities, the environment, and the style and culture of the outdoors.
ICP Clarity
F (0/100)Detected audience
absentAudience not defined on the page
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | outsideonline.com | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 55 | 89-34 | 88-33 | 87-32 | 87-32 |
| Clarity | 15 | 62-47 | 100-85 | 72-57 | 100-85 |
| CTA | 55 | 73-18 | 70-15 | 78-23 | 70-15 |
| ICP | 0 | 45-45 | 95-95 | 95-95 | 50-50 |
| 1st Impr. | 12 | 52-40 | 94-82 | 66-54 | 44-32 |
| Pricing | 0 | 95-95 | 100-100 | 95-95 | 100-100 |
What We Analyzed
Title
Outside Magazine
Word count
1,695
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Last scanned 49 days ago. Time to check if your homepage has improved.
outsideonline.com scored 55/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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