on.com
67/100
Ranked #11,482 of 46,880 sites
on.com
67/100 · #11,482 of 46,880
homepagerankings.com
B2C SaaS / Consumer App Benchmarks
How you compare to 3,549 B2C SaaS / Consumer App sites
Gray line = B2C SaaS / Consumer App median
Analysis
On scores 67 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.
The hero text reads: "The Performance Volt Collection". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 3 CTAs, 2 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Try Again" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: a more sustainable future. The site uses a "for [X]" pattern: "a more sustainable future".
On fits the "Community / Movement" archetype with high confidence. This means the homepage is rallying users around a mission or identity, not just a product.
The biggest opportunities for On: First impression clarity is below median — visitors can't quickly tell what category this product falls into.
Fix These First
up to +45 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Close first-impression gaps
Visitors can't quickly tell who it's for and why it matters — those signals should be above the fold
Rewrite your meta description
Generic meta description — this is what shows up in Google results
First Impression
F (20/100)“A visitor would think this is a b2b saas for someone that offers something that runs.”
B2B SaaS
Unknown
Something that runs
None detected
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
The Performance Volt Collection
Your current headline is generic — these alternatives name what you do for whom
Current
Try Again
Tying your CTA to a specific outcome increases click-through
Current
Born in the Swiss Alps, On running shoes feature the first patented cushioning system which is activated only when you …
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Try Again" vs "Try Again — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
C (52/100)Total CTAs
3
Above Fold
2
Best CTA
Tier 3
What Do You Sell?
D (37/100)Hero
genericThe Performance Volt Collection
Meta Description
genericBorn in the Swiss Alps, On running shoes feature the first patented cushioning system which is activated only when you need it - during the landing.
ICP Clarity
D+ (40/100)Detected audience
decenta more sustainable future
Positioning Archetype
80% confidenceCommunity / Movement
The Performance Volt Collection
Confidence: 80%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other B2C SaaS / Consumer App sites in the index
| Dimension | on.com | traveljoy.com | sendcloud.com | brainstormfor… | newzenler.com |
|---|---|---|---|---|---|
| Overall | 67 | 89-22 | 88-21 | 87-20 | 87-20 |
| Clarity | 37 | 59-22 | 72-35 | 87-50 | 72-35 |
| CTA | 52 | 85-33 | 85-33 | 60-8 | 90-38 |
| ICP | 40 | 58-18 | 90-50 | 84-44 | 90-50 |
| 1st Impr. | 20 | 78-58 | 52-32 | 40-20 | 40-20 |
| Pricing | 0 | 80-80 | 80-80 | 0 | 100-100 |
What We Analyzed
Title
On | Swiss Performance Running Shoes & Clothing
Word count
267
Hero text
The Performance Volt Collection
More in B2C SaaS / Consumer App
View B2C SaaS / Consumer App benchmarks →Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
on.com scored 67/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
Work with us