on-device.com
69/100
Ranked #8,224 of 46,880 sites
on-device.com
69/100 · #8,224 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
On-device scores 69 out of 100 on homepage messaging, earning a B grade — good messaging with some areas to tighten up. Across all 30,134 sites analyzed, that's above the median of 59. Within Media / Content / Publishing, where the median is 62, On-device lands 7 points above the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 60, On-device is above the overall median of 36.
The page has 3 CTAs, 2 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Contact us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is unclear. Detected audience: Agency / Professional Services. ICP clarity score: 15 (below the median of 35).
On-device fits the "Community / Movement" archetype with moderate confidence. This means the homepage is rallying users around a mission or identity, not just a product.
On the pricing page: On-device has social proof elements. 2 pricing tiers is a solid structure. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.
The biggest opportunities for On-device: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately.
Fix These First
up to +38 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Sharpen your audience targeting
"For businesses" or "for teams" is too broad — name a role, industry, or company type
Add a CTA to your pricing page
Pricing page has no clear call-to-action — visitors can't convert
Add a free tier or annual billing option
Low-commitment entry points (free tier, annual discount) reduce purchase friction
Shift copy from "we" to "you"
Your above-fold copy says "we" 15x but "you" only 2x — visitors care about their problems, not yours
First Impression
F (28/100)“A visitor would think this is a agency / professional services for someone that offers something that measures.”
Agency / Professional Services
Unknown
Something that measures
Visibility / Insights
Technical
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Contact us
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact us" vs "Contact us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a "Built for [role/company type]" line under your hero
The "for X" pattern is the fastest way to sharpen positioning. Test it as a subheadline.
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 15x and "you" 2x. Visitor-centric copy typically converts better.
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Messaging Clarity
CTA Analysis
C (57/100)Total CTAs
3
Above Fold
2
Best CTA
Tier 3
What Do You Sell?
C (60/100)In 5 words:
System to build data
Hero
absentMeta Description
specificOn Device is a leading Brand Lift data company. Our independent Brand Lift measurement helps our partners improve the effectiveness of their media plans.
ICP Clarity
F (15/100)Detected audience
genericAgency / Professional Services
Positioning Archetype
60% confidenceCommunity / Movement
On Device is a leading Brand Lift data company. Our independent Brand Lift me...
Confidence: 60%
Pricing Page
C (55/100)2 pricing tiers detected
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | on-device.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 69 | 87-18 | 87-18 | 87-18 | 86-17 |
| Clarity | 60 | 59 | 100-40 | 59 | 100-40 |
| CTA | 57 | 75-18 | 60 | 75-18 | 75-18 |
| ICP | 15 | 46-31 | 91-76 | 46-31 | 15 |
| 1st Impr. | 28 | 60-32 | 60-32 | 60-32 | 52-24 |
| Pricing | 55 | 95-40 | 80-25 | 95-40 | 100-45 |
What We Analyzed
Title
Brand Lift | Measurement Data You Can Trust | On Device
Word count
432
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Last scanned 63 days ago. Time to check if your homepage has improved.
on-device.com scored 69/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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