oie.int
60/100
Ranked #22,234 of 46,880 sites
oie.int
60/100 · #22,234 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Oie.int scores 60 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "Who we are". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 59, Oie.int is above the overall median of 36.
The page has 8 CTAs, 1 of them above the fold. The primary CTA "Contact" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: B2B SaaS. The site uses a "for [X]" pattern: "Animal Health". ICP clarity score: 45 (above the median of 35).
Oie.int fits the "Community / Movement" archetype with moderate confidence. This means the homepage is rallying users around a mission or identity, not just a product.
On the pricing page: Oie.int has a free tier and an annual billing toggle. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.
Fix These First
up to +21 ptsRanked by estimated impact on your overall score
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Shift copy from "we" to "you"
Your above-fold copy says "we" 9x but "you" only 0x — visitors care about their problems, not yours
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
D (48/100)“A visitor would think this is a b2b saas for animal health that offers something that builds.”
B2B SaaS
Animal Health
Something that builds
Visibility / Insights
Professional
Gaps:
- -Business category is implied but not clearly stated.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Who we are
Your current headline is generic — these alternatives name what you do for whom
Current
Contact
Tying your CTA to a specific outcome increases click-through
Current
The World Organisation for Animal Health (WOAH). Also known as Organización Mundial de Sanidad Animal (OMSA)
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact" vs "Contact — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 9x and "you" 0x. Visitor-centric copy typically converts better.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
8
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
C+ (59/100)In 5 words:
Platform to search enfres for animal health
Hero
genericWho we are
Meta Description
genericThe World Organisation for Animal Health (WOAH). Also known as Organización Mundial de Sanidad Animal (OMSA)
ICP Clarity
C- (45/100)Detected audience
decentB2B SaaS
Positioning Archetype
75% confidenceCommunity / Movement
Who we are
Confidence: 75%
Pricing Page
A (78/100)1 pricing tier detected
How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | oie.int | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 60 | 89-29 | 88-28 | 87-27 | 87-27 |
| Clarity | 59 | 62 | 100-41 | 72-13 | 100-41 |
| CTA | 57 | 73-16 | 70-13 | 78-21 | 70-13 |
| ICP | 45 | 45 | 95-50 | 95-50 | 50-5 |
| 1st Impr. | 48 | 52 | 94-46 | 66-18 | 44 |
| Pricing | 78 | 95-17 | 100-22 | 95-17 | 100-22 |
What We Analyzed
Title
Home - WOAH - World Organisation for Animal Health
Word count
2,371
Hero text
Who we are
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Last scanned 49 days ago. Time to check if your homepage has improved.
oie.int scored 60/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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