occrp.org
63/100
Ranked #17,417 of 46,880 sites
occrp.org
63/100 · #17,417 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Occrp scores 63 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "After Abandoning Canadian Tax Bill, ‘Wolf of Montreal’ Got New Identity, Latvian Residency, Dubai Condo". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 3 CTAs, 1 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is unclear. Detected audience: Fintech / Financial Services. ICP clarity score: 15 (below the median of 35).
Occrp fits the "Platform / Ecosystem" archetype with moderate confidence. This means the homepage is positioning as a platform others build on — emphasizing integrations, extensibility, and ecosystem over a single feature.
On the pricing page: Occrp has a free tier and an annual billing toggle. 5 tiers is a lot — the sweet spot is 2–4, otherwise buyers get overwhelmed comparing options. Add a FAQ section to your pricing page. It addresses objections and reduces support load.
The biggest opportunities for Occrp: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately. Clarity is 6 points below median — the hero text needs to say what the product does in plain language.
Fix These First
up to +22 ptsRanked by estimated impact on your overall score
Sharpen your audience targeting
"For businesses" or "for teams" is too broad — name a role, industry, or company type
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (28/100)“A visitor would think this is a b2b saas for someone that offers something that organizes.”
B2B SaaS
Unknown
Something that organizes
Visibility / Insights
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
After Abandoning Canadian Tax Bill, ‘Wolf of Montreal’ Got New Identity, Latvian Residency, Dubai C…
Your current headline is generic — these alternatives name what you do for whom
Current
Contact Us
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Us" vs "Contact Us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test a "Built for [role/company type]" line under your hero
The "for X" pattern is the fastest way to sharpen positioning. Test it as a subheadline.
Test reducing pricing tiers from 5 to 3
Too many options cause choice paralysis. The ideal is 3 tiers with a highlighted recommended plan.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
3
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
F (30/100)In 5 words:
Platform to reporting project
Hero
genericAfter Abandoning Canadian Tax Bill, ‘Wolf of Montreal’ Got New Identity, Latvian Residency, Dubai Condo
Meta Description
absentICP Clarity
F (15/100)Detected audience
genericFintech / Financial Services
Positioning Archetype
70% confidencePlatform / Ecosystem
After Abandoning Canadian Tax Bill, ‘Wolf of Montreal’ Got New Identity, Latv...
Confidence: 70%
Pricing Page
A+ (90/100)5 pricing tiers detected
How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | occrp.org | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 63 | 89-26 | 88-25 | 87-24 | 87-24 |
| Clarity | 30 | 62-32 | 100-70 | 72-42 | 100-70 |
| CTA | 57 | 73-16 | 70-13 | 78-21 | 70-13 |
| ICP | 15 | 45-30 | 95-80 | 95-80 | 50-35 |
| 1st Impr. | 28 | 52-24 | 94-66 | 66-38 | 44-16 |
| Pricing | 90 | 95-5 | 100-10 | 95-5 | 100-10 |
What We Analyzed
Title
Organized Crime and Corruption Reporting Project | OCCRP
Word count
1,930
Hero text
After Abandoning Canadian Tax Bill, ‘Wolf of Montreal’ Got New Identity, Latvian Residency, Dubai Condo
More in Developer Tools / Infrastructure
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Last scanned 49 days ago. Time to check if your homepage has improved.
occrp.org scored 63/100.
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