nolo.com
66/100
Ranked #12,919 of 46,880 sites
nolo.com
66/100 · #12,919 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Nolo scores 66 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.
The hero text reads: "In Nolo you can trust.". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 6 CTAs, 1 of them above the fold. The primary CTA "Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: small business / nonprofit.
Nolo fits the "Price / Value Leader" archetype with moderate confidence.
The biggest opportunities for Nolo: Clarity is 7 points below median — the hero text needs to say what the product does in plain language.
Fix These First
up to +41 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Simplify your above-fold copy
Grade level 84 reads like an academic paper — aim for grade 8-10
First Impression
F (28/100)“A visitor would think this is a marketplace / platform for someone that offers something that designs.”
Marketplace / Platform
Unknown
Something that designs
Cost Savings / Money
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Contact Us
Tying your CTA to a specific outcome increases click-through
Current
Nolo makes the law accessible to everyone by offering an extensive library of free, legal articles and a catalog of DIY…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Us" vs "Contact Us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
6
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
F (29/100)In 5 words:
Extensive library
Hero
genericIn Nolo you can trust.
Meta Description
genericNolo makes the law accessible to everyone by offering an extensive library of free, legal articles and a catalog of DIY products and legal services designed to help you solve your everyday legal problems.
ICP Clarity
D+ (41/100)Detected audience
decentsmall business / nonprofit
Positioning Archetype
70% confidencePrice / Value Leader
In Nolo you can trust.
Confidence: 70%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | nolo.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 66 | 87-21 | 87-21 | 87-21 | 86-20 |
| Clarity | 29 | 59-30 | 100-71 | 59-30 | 100-71 |
| CTA | 57 | 75-18 | 60 | 75-18 | 75-18 |
| ICP | 41 | 46-5 | 91-50 | 46-5 | 15+26 |
| 1st Impr. | 28 | 60-32 | 60-32 | 60-32 | 52-24 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
Legal Encyclopedia, Legal Forms, Law Books, & Software
Word count
945
Hero text
In Nolo you can trust.
More in Media / Content / Publishing
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Last scanned 49 days ago. Time to check if your homepage has improved.
nolo.com scored 66/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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