ni.com
63/100
Ranked #17,402 of 46,880 sites
ni.com
63/100 · #17,402 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Ni scores 63 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "Building on Decades of Innovation". Decent. Action verbs give a sense of function, but could be more explicit about exactly what the product is. The language is specific enough that visitors get a concrete sense of what's offered. With a clarity score of 100, Ni is above the overall median of 36.
The page has 14 CTAs, 2 of them above the fold. The primary CTA "Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is unclear. Detected audience: B2B SaaS. ICP clarity score: 15 (below the median of 35).
Ni fits the "Community / Movement" archetype with moderate confidence. This means the homepage is rallying users around a mission or identity, not just a product.
The biggest opportunities for Ni: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately. The copy uses overused buzzwords ("solutions", "solution") that dilute the message.
Fix These First
up to +33 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Sharpen your audience targeting
"For businesses" or "for teams" is too broad — name a role, industry, or company type
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Simplify your above-fold copy
Grade level 21 reads like an academic paper — aim for grade 8-10
First Impression
D (52/100)“A visitor would think this is a b2b saas for someone that offers software that builds.”
B2B SaaS
Unknown
software that builds
Time Savings / Speed
Neutral
Gaps:
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Contact Us
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Us" vs "Contact Us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a "Built for [role/company type]" line under your hero
The "for X" pattern is the fastest way to sharpen positioning. Test it as a subheadline.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
14
Above Fold
2
Best CTA
Tier 3
What Do You Sell?
A+ (100/100)In 5 words:
Leading provider of software
Hero
specificBuilding on Decades of Innovation
Meta Description
specificNational Instruments, a leading provider of software-connected automated test and measurement systems. Explore our hardware and software solutions.
ICP Clarity
F (15/100)Detected audience
genericB2B SaaS
Positioning Archetype
60% confidenceCommunity / Movement
Building on Decades of Innovation
Confidence: 60%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | ni.com | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 63 | 89-26 | 88-25 | 87-24 | 87-24 |
| Clarity | 100 | 62+38 | 100 | 72+28 | 100 |
| CTA | 57 | 73-16 | 70-13 | 78-21 | 70-13 |
| ICP | 15 | 45-30 | 95-80 | 95-80 | 50-35 |
| 1st Impr. | 52 | 52 | 94-42 | 66-14 | 44+8 |
| Pricing | 0 | 95-95 | 100-100 | 95-95 | 100-100 |
What We Analyzed
Title
NI Test & Measurement Solutions from Emerson - NI
Word count
1,185
Hero text
Building on Decades of Innovation
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Last scanned 49 days ago. Time to check if your homepage has improved.
ni.com scored 63/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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