newlook.com
57/100
Ranked #26,419 of 46,880 sites
newlook.com
57/100 · #26,419 of 46,880
homepagerankings.com
B2C SaaS / Consumer App Benchmarks
How you compare to 3,549 B2C SaaS / Consumer App sites
Gray line = B2C SaaS / Consumer App median
Analysis
Newlook scores 57 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59. Within B2C SaaS / Consumer App, where the median is 64, Newlook lands 7 points below the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do.
The page has 4 CTAs, 2 of them above the fold. The primary CTA "Track your order" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is unclear. Detected audience: E-Commerce / DTC. ICP clarity score: 15 (below the median of 35).
Newlook fits the "Premium / Quality Leader" archetype with moderate confidence. This means the homepage is leading with craft and quality signals — the positioning says 'you get what you pay for'.
On the pricing page: Enter your pricing page URL directly (try https://newlook.com/pricing) for a full analysis.
The biggest opportunities for Newlook: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately. Clarity is 9 points below median — the hero text needs to say what the product does in plain language. CTA effectiveness is below median — consider using action-oriented language ("Start free trial") over generic buttons ("Learn more").
Fix These First
up to +53 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Sharpen your audience targeting
"For businesses" or "for teams" is too broad — name a role, industry, or company type
Add a CTA to your pricing page
Pricing page has no clear call-to-action — visitors can't convert
Add a free tier or annual billing option
Low-commitment entry points (free tier, annual discount) reduce purchase friction
First Impression
F (28/100)“A visitor would think this is a e-commerce / dtc for someone that offers something that tests.”
E-Commerce / DTC
Unknown
Something that tests
Cost Savings / Money
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Track your order
Tying your CTA to a specific outcome increases click-through
Current
Free delivery options available - Shop the latest trends with New Look's range of women's, men's and teen fashion. Brow…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Track your order" vs "Track your order — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a "Built for [role/company type]" line under your hero
The "for X" pattern is the fastest way to sharpen positioning. Test it as a subheadline.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Messaging Clarity
CTA Analysis
C- (48/100)Total CTAs
4
Above Fold
2
Best CTA
Tier 3
What Do You Sell?
F (27/100)In 5 words:
Store log
Hero
absentMeta Description
genericFree delivery options available - Shop the latest trends with New Look's range of women's, men's and teen fashion. Browse 1000's of new lines added each week.
ICP Clarity
F (15/100)Detected audience
genericE-Commerce / DTC
Positioning Archetype
50% confidencePremium / Quality Leader
Free delivery options available - Shop the latest trends with New Look's rang...
Confidence: 50%
Pricing Page
F (15/100)How You Compare
vs. other B2C SaaS / Consumer App sites in the index
| Dimension | newlook.com | traveljoy.com | sendcloud.com | brainstormfor… | newzenler.com |
|---|---|---|---|---|---|
| Overall | 57 | 89-32 | 88-31 | 87-30 | 87-30 |
| Clarity | 27 | 59-32 | 72-45 | 87-60 | 72-45 |
| CTA | 48 | 85-37 | 85-37 | 60-12 | 90-42 |
| ICP | 15 | 58-43 | 90-75 | 84-69 | 90-75 |
| 1st Impr. | 28 | 78-50 | 52-24 | 40-12 | 40-12 |
| Pricing | 15 | 80-65 | 80-65 | 0+15 | 100-85 |
What We Analyzed
Title
New Look | Women's, Men's & Kids Clothes Shop
Word count
1,500
More in B2C SaaS / Consumer App
View B2C SaaS / Consumer App benchmarks →Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
newlook.com scored 57/100.
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