nber.org
59/100
Ranked #22,958 of 46,880 sites
nber.org
59/100 · #22,958 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Nber scores 59 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "National Bureau of Economic Research". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 4 CTAs, 2 of them above the fold. The primary CTA "Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: non-profit, B2B SaaS, professional. Role words found: "professional".
On the pricing page: Nber has a free tier and an annual billing toggle. 4 pricing tiers is a solid structure. Add a FAQ section to your pricing page. It addresses objections and reduces support load.
Fix These First
up to +20 ptsRanked by estimated impact on your overall score
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Simplify your above-fold copy
Grade level 74 reads like an academic paper — aim for grade 8-10
First Impression
D (40/100)“A visitor would think this is a b2b saas for professionals that offers something unclear.”
B2B SaaS
professionals
Unknown
Cost Savings / Money
Neutral
Gaps:
- -Target audience is hinted at but not explicitly called out.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
National Bureau of Economic Research
Your current headline is generic — these alternatives name what you do for whom
Current
Contact Us
Tying your CTA to a specific outcome increases click-through
Current
Founded in 1920, the NBER is a private, non-profit, non-partisan organization dedicated to conducting economic research…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Us" vs "Contact Us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test reducing pricing tiers from 4 to 3
Too many options cause choice paralysis. The ideal is 3 tiers with a highlighted recommended plan.
Messaging Clarity
CTA Analysis
C (57/100)Total CTAs
4
Above Fold
2
Best CTA
Tier 3
What Do You Sell?
D- (33/100)In 5 words:
Search research
Hero
genericNational Bureau of Economic Research
Meta Description
genericFounded in 1920, the NBER is a private, non-profit, non-partisan organization dedicated to conducting economic research and to disseminating research findings among academics, public policy makers, and business professionals.
ICP Clarity
D+ (43/100)Detected audience
decentnon-profit, B2B SaaS, professional
Pricing Page
A+ (100/100)4 pricing tiers detected
How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | nber.org | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 59 | 89-30 | 88-29 | 87-28 | 87-28 |
| Clarity | 33 | 62-29 | 100-67 | 72-39 | 100-67 |
| CTA | 57 | 73-16 | 70-13 | 78-21 | 70-13 |
| ICP | 43 | 45 | 95-52 | 95-52 | 50-7 |
| 1st Impr. | 40 | 52-12 | 94-54 | 66-26 | 44 |
| Pricing | 100 | 95+5 | 100 | 95+5 | 100 |
What We Analyzed
Title
National Bureau of Economic Research | NBER
Word count
1,753
Hero text
National Bureau of Economic Research
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Last scanned 63 days ago. Time to check if your homepage has improved.
nber.org scored 59/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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