nami.org
62/100
Ranked #19,082 of 46,880 sites
nami.org
62/100 · #19,082 of 46,880
homepagerankings.com
Nonprofit / NGO Benchmarks
How you compare to 468 Nonprofit / NGO sites
Gray line = Nonprofit / NGO median
Analysis
Nami scores 62 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "Homepage". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 22 CTAs, 2 of them above the fold. The primary CTA "Hope Starts With Us" is a value-oriented CTA — it promises a benefit, not just an action. CTA effectiveness score: 75 (above the median of 57).
Audience targeting is unclear. Detected audience: Healthcare / Health Tech. ICP clarity score: 15 (below the median of 35).
Nami fits the "Community / Movement" archetype with high confidence. This means the homepage is rallying users around a mission or identity, not just a product.
The biggest opportunities for Nami: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately. First impression clarity is below median — visitors can't quickly tell what category this product falls into. Clarity is 9 points below median — the hero text needs to say what the product does in plain language.
Fix These First
up to +59 ptsRanked by estimated impact on your overall score
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Close first-impression gaps
Visitors can't quickly tell who it's for and what it does — those signals should be above the fold
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Sharpen your audience targeting
"For businesses" or "for teams" is too broad — name a role, industry, or company type
Rewrite your meta description
Generic meta description — this is what shows up in Google results
First Impression
F (12/100)“A visitor would think this is a healthcare / health tech for someone that offers something unclear.”
Healthcare / Health Tech
Unknown
Unknown
None detected
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Homepage
Your current headline is generic — these alternatives name what you do for whom
Current
Get mental health support, education, and advocacy from NAMI—the nation’s largest grassroots organization for people af…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test a "Built for [role/company type]" line under your hero
The "for X" pattern is the fastest way to sharpen positioning. Test it as a subheadline.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
A- (75/100)Total CTAs
22
Above Fold
2
Best CTA
Tier 2
What Do You Sell?
F (27/100)In 5 words:
Search join for people affected
Hero
genericHomepage
Meta Description
genericGet mental health support, education, and advocacy from NAMI—the nation’s largest grassroots organization for people affected by mental illness.
ICP Clarity
F (15/100)Detected audience
genericHealthcare / Health Tech
Positioning Archetype
100% confidenceCommunity / Movement
Homepage
Confidence: 100%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Nonprofit / NGO sites in the index
| Dimension | nami.org | marathondatac… | clubexpress.c… | trustandwill.… | webcurate.co |
|---|---|---|---|---|---|
| Overall | 62 | 80-18 | 78-16 | 78-16 | 78-16 |
| Clarity | 27 | 100-73 | 72-45 | 87-60 | 72-45 |
| CTA | 75 | 80-5 | 70+5 | 60+15 | 79 |
| ICP | 15 | 15 | 58-43 | 53-38 | 40-25 |
| 1st Impr. | 12 | 52-40 | 48-36 | 28-16 | 20-8 |
| Pricing | 0 | 100-100 | 95-95 | 95-95 | 70-70 |
What We Analyzed
Title
National Alliance on Mental Illness (NAMI)
Word count
2,238
Hero text
Homepage
More in Nonprofit / NGO
View Nonprofit / NGO benchmarks →Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
nami.org scored 62/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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