naic.org
64/100
Ranked #15,792 of 46,880 sites
naic.org
64/100 · #15,792 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Naic scores 64 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.
The hero text reads: "Leadership for a Changing Market". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 72, Naic is above the overall median of 36.
The page has 9 CTAs, 4 of them above the fold. The primary CTA "Contact" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: B2B SaaS, professional. Role words found: "professional".
Naic fits the "Community / Movement" archetype with high confidence. This means the homepage is rallying users around a mission or identity, not just a product.
Fix These First
up to +27 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (28/100)“A visitor would think this is a b2b saas for someone that offers something that ships.”
B2B SaaS
Unknown
Something that ships
Risk Reduction / Safety
Professional
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Leadership for a Changing Market
Your current headline is generic — these alternatives name what you do for whom
Current
Contact
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact" vs "Contact — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
9
Above Fold
4
Best CTA
Tier 3
What Do You Sell?
B+ (72/100)In 5 words:
Application to protect public for a changing
Hero
genericLeadership for a Changing Market
Meta Description
specificThe National Association of Insurance Commissioners serves to protect public interest, promote competitive markets, and improve state regulation of insurance.
ICP Clarity
D (35/100)Detected audience
decentB2B SaaS, professional
Positioning Archetype
95% confidenceCommunity / Movement
Leadership for a Changing Market
Confidence: 95%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | naic.org | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 64 | 87-23 | 87-23 | 87-23 | 86-22 |
| Clarity | 72 | 59+13 | 100-28 | 59+13 | 100-28 |
| CTA | 57 | 75-18 | 60 | 75-18 | 75-18 |
| ICP | 35 | 46-11 | 91-56 | 46-11 | 15+20 |
| 1st Impr. | 28 | 60-32 | 60-32 | 60-32 | 52-24 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
NAIC - Supporting Insurance, Regulators, & Public Interest
Word count
1,641
Hero text
Leadership for a Changing Market
More in Media / Content / Publishing
View Media / Content / Publishing benchmarks →Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
naic.org scored 64/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
Work with us