msmagazine.com
67/100
Ranked #10,818 of 46,880 sites
msmagazine.com
67/100 · #10,818 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Msmagazine scores 67 out of 100 on homepage messaging, earning a B grade — good messaging with some areas to tighten up. Across all 30,134 sites analyzed, that's above the median of 59. Within Developer Tools / Infrastructure, where the median is 60, Msmagazine lands 7 points above the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 25, Msmagazine is below the overall median of 36.
The page has 9 CTAs, 2 of them above the fold. The primary CTA "There Is Power in the Word ‘Patriarchy.’ We Need …" is a value-oriented CTA — it promises a benefit, not just an action. CTA effectiveness score: 75 (above the median of 57).
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Media / Content / Publishing, student. Role words found: "student". The site uses a "for [X]" pattern: "Roe v". ICP clarity score: 53 (above the median of 35).
Msmagazine fits the "Community / Movement" archetype with high confidence. This means the homepage is rallying users around a mission or identity, not just a product.
The biggest opportunities for Msmagazine: Clarity is 11 points below median — the hero text needs to say what the product does in plain language. First impression clarity is below median — visitors can't quickly tell what category this product falls into.
Fix These First
up to +39 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Close first-impression gaps
Visitors can't quickly tell what it does and why it matters — those signals should be above the fold
Rewrite your meta description
Generic meta description — this is what shows up in Google results
First Impression
F (20/100)“A visitor would think this is a b2b saas for hr that offers something unclear.”
B2B SaaS
HR
Unknown
None detected
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -Target audience is hinted at but not explicitly called out.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Ms. remains the most trusted, popular source for feminist news and information in print and online. Ms. is more than a …
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
B (75/100)Total CTAs
9
Above Fold
2
Best CTA
Tier 2
What Do You Sell?
F (25/100)In 5 words:
Network to store lone for feminist news
Hero
absentMeta Description
genericMs. remains the most trusted, popular source for feminist news and information in print and online. Ms. is more than a magazine; it's a movement.
ICP Clarity
C- (53/100)Detected audience
decentMedia / Content / Publishing, student
Positioning Archetype
100% confidenceCommunity / Movement
Ms. remains the most trusted, popular source for feminist news and informatio...
Confidence: 100%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | msmagazine.com | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 67 | 89-22 | 88-21 | 87-20 | 87-20 |
| Clarity | 25 | 62-37 | 100-75 | 72-47 | 100-75 |
| CTA | 75 | 73 | 70+5 | 78 | 70+5 |
| ICP | 53 | 45+8 | 95-42 | 95-42 | 50 |
| 1st Impr. | 20 | 52-32 | 94-74 | 66-46 | 44-24 |
| Pricing | 0 | 95-95 | 100-100 | 95-95 | 100-100 |
What We Analyzed
Title
Ms. Magazine — Feminist news and information in print and online - Ms. Magazine
Word count
1,425
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Last scanned 63 days ago. Time to check if your homepage has improved.
msmagazine.com scored 67/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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