motortrend.com
68/100
Ranked #10,131 of 46,880 sites
motortrend.com
68/100 · #10,131 of 46,880
homepagerankings.com
B2C SaaS / Consumer App Benchmarks
How you compare to 3,549 B2C SaaS / Consumer App sites
Gray line = B2C SaaS / Consumer App median
Analysis
Motortrend scores 68 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.
The hero text reads: "MotorTrend: New Cars - Car News and Expert Reviews". Decent. Action verbs give a sense of function, but could be more explicit about exactly what the product is. The language is specific enough that visitors get a concrete sense of what's offered. With a clarity score of 84, Motortrend is above the overall median of 36.
The page has 4 CTAs, 2 of them above the fold. The primary CTA "Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: B2B SaaS. The site uses a "for [X]" pattern: "the best car reviews". ICP clarity score: 45 (above the median of 35).
Motortrend fits the "Premium / Quality Leader" archetype with high confidence. This means the homepage is leading with craft and quality signals — the positioning says 'you get what you pay for'.
On the pricing page: Enter your pricing page URL directly (try https://motortrend.com/pricing) for a full analysis.
Fix These First
up to +23 ptsRanked by estimated impact on your overall score
Add a CTA to your pricing page
Pricing page has no clear call-to-action — visitors can't convert
Close first-impression gaps
Visitors can't quickly tell what it does and why it matters — those signals should be above the fold
Add a free tier or annual billing option
Low-commitment entry points (free tier, annual discount) reduce purchase friction
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (32/100)“A visitor would think this is a b2b saas for the best car reviews that offers something unclear.”
B2B SaaS
the best car reviews
Unknown
None detected
Casual
Gaps:
- -Business category is implied but not clearly stated.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Contact Us
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Us" vs "Contact Us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
4
Above Fold
2
Best CTA
Tier 3
What Do You Sell?
A+ (84/100)In 5 words:
Solution to fix hyundai for the best
Hero
specificMotorTrend: New Cars - Car News and Expert Reviews
Meta Description
specificTrust MotorTrend for the best car reviews, news, car rankings, and much more. With more than 70 years of experience, we're your home for everything automotive
ICP Clarity
C- (45/100)Detected audience
decentB2B SaaS
Positioning Archetype
90% confidencePremium / Quality Leader
MotorTrend: New Cars - Car News and Expert Reviews
Confidence: 90%
Pricing Page
F (15/100)How You Compare
vs. other B2C SaaS / Consumer App sites in the index
| Dimension | motortrend.com | traveljoy.com | sendcloud.com | brainstormfor… | newzenler.com |
|---|---|---|---|---|---|
| Overall | 68 | 89-21 | 88-20 | 87-19 | 87-19 |
| Clarity | 84 | 59+25 | 72+12 | 87 | 72+12 |
| CTA | 57 | 85-28 | 85-28 | 60 | 90-33 |
| ICP | 45 | 58-13 | 90-45 | 84-39 | 90-45 |
| 1st Impr. | 32 | 78-46 | 52-20 | 40-8 | 40-8 |
| Pricing | 15 | 80-65 | 80-65 | 0+15 | 100-85 |
What We Analyzed
Title
MotorTrend: New Cars - Car News and Expert Reviews
Word count
656
Hero text
MotorTrend: New Cars - Car News and Expert Reviews
More in B2C SaaS / Consumer App
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Last scanned 49 days ago. Time to check if your homepage has improved.
motortrend.com scored 68/100.
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