mdpi.com
64/100
Ranked #15,059 of 46,880 sites
mdpi.com
64/100 · #15,059 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Mdpi scores 64 out of 100 on homepage messaging, earning a B- grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.
The hero text reads: "Open Access Journals". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 9 CTAs, 3 of them above the fold. The primary CTA "Contact" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Media / Content / Publishing. The site uses a "for [X]" pattern: "more information". ICP clarity score: 45 (above the median of 35).
Mdpi fits the "Community / Movement" archetype with moderate confidence. This means the homepage is rallying users around a mission or identity, not just a product.
On the pricing page: Mdpi has a feature comparison table and social proof elements. 8 tiers is a lot — the sweet spot is 2–4, otherwise buyers get overwhelmed comparing options. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.
The biggest opportunities for Mdpi: First impression clarity is below median — visitors can't quickly tell what category this product falls into.
Fix These First
up to +31 ptsRanked by estimated impact on your overall score
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Close first-impression gaps
Visitors can't quickly tell who it's for and why it matters — those signals should be above the fold
Add a free tier or annual billing option
Low-commitment entry points (free tier, annual discount) reduce purchase friction
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (20/100)“A visitor would think this is a media / content / publishing for someone that offers something that publishs.”
Media / Content / Publishing
Unknown
Something that publishs
None detected
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Open Access Journals
Your current headline is generic — these alternatives name what you do for whom
Current
Contact
Tying your CTA to a specific outcome increases click-through
Current
MDPI is a publisher of peer-reviewed, open access journals since its establishment in 1996.
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact" vs "Contact — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test reducing pricing tiers from 8 to 3
Too many options cause choice paralysis. The ideal is 3 tiers with a highlighted recommended plan.
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Messaging Clarity
CTA Analysis
C (57/100)Total CTAs
9
Above Fold
3
Best CTA
Tier 3
What Do You Sell?
D- (33/100)In 5 words:
Process research
Hero
genericOpen Access Journals
Meta Description
genericMDPI is a publisher of peer-reviewed, open access journals since its establishment in 1996.
ICP Clarity
D+ (45/100)Detected audience
decentMedia / Content / Publishing
Positioning Archetype
65% confidenceCommunity / Movement
Open Access Journals
Confidence: 65%
Pricing Page
C+ (65/100)8 pricing tiers detected
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | mdpi.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 64 | 87-23 | 87-23 | 87-23 | 86-22 |
| Clarity | 33 | 59-26 | 100-67 | 59-26 | 100-67 |
| CTA | 57 | 75-18 | 60 | 75-18 | 75-18 |
| ICP | 45 | 46 | 91-46 | 46 | 15+30 |
| 1st Impr. | 20 | 60-40 | 60-40 | 60-40 | 52-32 |
| Pricing | 65 | 95-30 | 80-15 | 95-30 | 100-35 |
What We Analyzed
Title
MDPI - Publisher of Open Access Journals
Word count
12,786
Hero text
Open Access Journals
More in Media / Content / Publishing
View Media / Content / Publishing benchmarks →Track Your Progress
Last scanned 28 days ago. If you've made changes, re-scan to see how your score moved.
mdpi.com scored 64/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
Work with us