mcnc.org
62/100
Ranked #18,213 of 46,880 sites
mcnc.org
62/100 · #18,213 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Mcnc scores 62 out of 100 on homepage messaging, earning a B- grade — mixed. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "MCNC - A nonprofit leader in broadband infrastructure". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 56, Mcnc is above the overall median of 36.
The page has 3 CTAs, 1 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: nonprofit, B2B SaaS, team. Role words found: "team".
Mcnc fits the "Community / Movement" archetype with high confidence. This means the homepage is rallying users around a mission or identity, not just a product.
On the pricing page: Mcnc has social proof elements. 6 tiers is a lot — the sweet spot is 2–4, otherwise buyers get overwhelmed comparing options. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.
The biggest opportunities for Mcnc: The copy uses overused buzzwords ("solutions", "solution") that dilute the message.
Fix These First
up to +22 ptsRanked by estimated impact on your overall score
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Add a free tier or annual billing option
Low-commitment entry points (free tier, annual discount) reduce purchase friction
Shift copy from "we" to "you"
Your above-fold copy says "we" 5x but "you" only 0x — visitors care about their problems, not yours
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
D (40/100)“A visitor would think this is a b2b saas for someone that offers solution that connects.”
B2B SaaS
Unknown
solution that connects
Status / Identity / Belonging
Technical
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
MCNC - A nonprofit leader in broadband infrastructure
Your current headline is generic — these alternatives name what you do for whom
Current
Contact Us
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Us" vs "Contact Us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 5x and "you" 0x. Visitor-centric copy typically converts better.
Test reducing pricing tiers from 6 to 3
Too many options cause choice paralysis. The ideal is 3 tiers with a highlighted recommended plan.
Messaging Clarity
CTA Analysis
C (57/100)Total CTAs
3
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
C (56/100)In 5 words:
Network to connect podcastpress
Hero
genericMCNC - A nonprofit leader in broadband infrastructure
Meta Description
specificThe network, solutions, and services partner that securely connects North Carolina's community anchor institutions.
ICP Clarity
D+ (43/100)Detected audience
decentnonprofit, B2B SaaS, team
Positioning Archetype
100% confidenceCommunity / Movement
MCNC - A nonprofit leader in broadband infrastructure
Confidence: 100%
Pricing Page
C (60/100)6 pricing tiers detected
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | mcnc.org | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 62 | 87-25 | 87-25 | 87-25 | 86-24 |
| Clarity | 56 | 59 | 100-44 | 59 | 100-44 |
| CTA | 57 | 75-18 | 60 | 75-18 | 75-18 |
| ICP | 43 | 46 | 91-48 | 46 | 15+28 |
| 1st Impr. | 40 | 60-20 | 60-20 | 60-20 | 52-12 |
| Pricing | 60 | 95-35 | 80-20 | 95-35 | 100-40 |
What We Analyzed
Title
Home Page - MCNC
Word count
2,435
Hero text
MCNC - A nonprofit leader in broadband infrastructure
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Last scanned 63 days ago. Time to check if your homepage has improved.
mcnc.org scored 62/100.
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