mathworks.com
60/100
Ranked #21,354 of 46,880 sites
mathworks.com
60/100 · #21,354 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Mathworks scores 60 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "MATLAB and Simulink for Engineered Systems". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 52, Mathworks is above the overall median of 36.
The page has 10 CTAs, 4 of them above the fold. The primary CTA "Get started" is a value-oriented CTA — it promises a benefit, not just an action. CTA effectiveness score: 75 (above the median of 57).
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: B2B SaaS, engineer and student. Role words found: "engineer", "student", "team". ICP clarity score: 51 (above the median of 35).
Mathworks fits the "Community / Movement" archetype with high confidence. This means the homepage is rallying users around a mission or identity, not just a product.
On the pricing page: Mathworks has a free tier, social proof elements, and an FAQ section. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.
Fix These First
up to +8 ptsRanked by estimated impact on your overall score
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
First Impression
D (52/100)“A visitor would think this is a b2b saas for engineers that offers system that designs.”
B2B SaaS
engineers
system that designs
None detected
Neutral
Gaps:
- -Target audience is hinted at but not explicitly called out.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
MATLAB and Simulink for Engineered Systems
Your current headline is generic — these alternatives name what you do for whom
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Messaging Clarity
CTA Analysis
B (75/100)Total CTAs
10
Above Fold
4
Best CTA
Tier 2
What Do You Sell?
C- (52/100)In 5 words:
Design develop for engineered systems
Hero
genericMATLAB and Simulink for Engineered Systems
Meta Description
specificMathWorks develops, sells, and supports MATLAB and Simulink products.
ICP Clarity
C- (51/100)Detected audience
decentB2B SaaS, engineer and student
Positioning Archetype
100% confidenceCommunity / Movement
MATLAB and Simulink for Engineered Systems
Confidence: 100%
Pricing Page
A- (88/100)1 pricing tier detected
How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | mathworks.com | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 60 | 89-29 | 88-28 | 87-27 | 87-27 |
| Clarity | 52 | 62-10 | 100-48 | 72-20 | 100-48 |
| CTA | 75 | 73 | 70+5 | 78 | 70+5 |
| ICP | 51 | 45+6 | 95-44 | 95-44 | 50 |
| 1st Impr. | 52 | 52 | 94-42 | 66-14 | 44+8 |
| Pricing | 88 | 95-7 | 100-12 | 95-7 | 100-12 |
What We Analyzed
Title
MathWorks - Maker of MATLAB and Simulink
Word count
669
Hero text
MATLAB and Simulink for Engineered Systems
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Last scanned 63 days ago. Time to check if your homepage has improved.
mathworks.com scored 60/100.
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