material.security
79/100
Ranked #1,116 of 46,880 sites
material.security
79/100 · #1,116 of 46,880
homepagerankings.com
B2B SaaS Benchmarks
How you compare to 986 B2B SaaS sites
Gray line = B2B SaaS median
Analysis
Material.security scores 79 out of 100 on homepage messaging, earning a B+ grade — mixed. Across all 30,134 sites analyzed, that's well above the median of 59.
The hero text reads: "Secure what your business is made of". Decent. Action verbs give a sense of function, but could be more explicit about exactly what the product is. The language is specific enough that visitors get a concrete sense of what's offered. With a clarity score of 72, Material.security is above the overall median of 36.
The page has 8 CTAs, 1 of them above the fold. The primary CTA "Get a demo" is a value-oriented CTA — it promises a benefit, not just an action. CTA effectiveness score: 75 (above the median of 57).
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: B2B SaaS, team. Role words found: "team".
Material.security fits the "Trust / Authority" archetype with high confidence.
On the pricing page: Material.security has a free tier, a feature comparison table, and social proof elements. 8 tiers is a lot — the sweet spot is 2–4, otherwise buyers get overwhelmed comparing options. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.
Fix These First
up to +4 ptsRanked by estimated impact on your overall score
Rewrite your meta description
Generic meta description — this is what shows up in Google results
First Impression
D (52/100)“A visitor would think this is a b2b saas for someone that offers something that secures.”
B2B SaaS
Unknown
Something that secures
Risk Reduction / Safety
Professional
Gaps:
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Material Security provides phishing protection, account takeover prevention, and email DLP for Google Workspace and Mic…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test reducing pricing tiers from 8 to 3
Too many options cause choice paralysis. The ideal is 3 tiers with a highlighted recommended plan.
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Messaging Clarity
CTA Analysis
A- (75/100)Total CTAs
8
Above Fold
1
Best CTA
Tier 2
What Do You Sell?
B+ (72/100)In 5 words:
Platform to secure what for google workspace
Hero
specificSecure what your business is made of
Meta Description
genericMaterial Security provides phishing protection, account takeover prevention, and email DLP for Google Workspace and Microsoft 365.
ICP Clarity
D (35/100)Detected audience
decentB2B SaaS, team
Positioning Archetype
80% confidenceTrust / Authority
Secure what your business is made of
Confidence: 80%
Pricing Page
A- (75/100)8 pricing tiers detected
How You Compare
vs. other B2B SaaS sites in the index
| Dimension | material.security | formstack.com | vanta.com | wheniwork.com | devrev.ai |
|---|---|---|---|---|---|
| Overall | 79 | 89-10 | 88-9 | 88-9 | 87-8 |
| Clarity | 72 | 59+13 | 72 | 72 | 100-28 |
| CTA | 75 | 88-13 | 96-21 | 85-10 | 60+15 |
| ICP | 35 | 58-23 | 15+20 | 58-23 | 50-15 |
| 1st Impr. | 52 | 52 | 52 | 60-8 | 60-8 |
| Pricing | 75 | 95-20 | 65+10 | 90-15 | 90-15 |
What We Analyzed
Title
Security for Google Workspace and Microsoft 365 | Material Security
Word count
3,723
Hero text
Secure what your business is made of
More in B2B SaaS
Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
material.security scored 79/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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