leonardo.com
59/100
Ranked #23,700 of 46,880 sites
leonardo.com
59/100 · #23,700 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Leonardo scores 59 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "TECHNOLOGY FOR A SAFER FUTURE". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 59, Leonardo is above the overall median of 36.
The page has 4 CTAs, 2 of them above the fold. The primary CTA "Joint Labs" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next. CTA effectiveness score: 45 (below the median of 57).
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Developer Tools / Infrastructure, CEO. Role words found: "CEO". The site uses a "for [X]" pattern: "A SAFER FUTURE Aerospace". ICP clarity score: 53 (above the median of 35).
Leonardo fits the "Community / Movement" archetype with moderate confidence. This means the homepage is rallying users around a mission or identity, not just a product.
On the pricing page: Leonardo has an annual billing toggle, social proof elements, and an FAQ section. 2 pricing tiers is a solid structure. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.
The biggest opportunities for Leonardo: CTA effectiveness is below median — consider using action-oriented language ("Start free trial") over generic buttons ("Learn more").
Fix These First
up to +30 ptsRanked by estimated impact on your overall score
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Add a CTA to your pricing page
Pricing page has no clear call-to-action — visitors can't convert
Rewrite your meta description
Generic meta description — this is what shows up in Google results
First Impression
D (40/100)“A visitor would think this is a developer tools / infrastructure for a safer future aerospace that offers something unclear.”
Developer Tools / Infrastructure
A SAFER FUTURE Aerospace
Unknown
Risk Reduction / Safety
Aspirational
Gaps:
- -Business category is implied but not clearly stated.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
TECHNOLOGY FOR A SAFER FUTURE
Your current headline is generic — these alternatives name what you do for whom
Current
Joint Labs
Tying your CTA to a specific outcome increases click-through
Current
Leader in Aerospace, Defence & Security
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Joint Labs" vs "Joint Labs — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
C- (45/100)Total CTAs
4
Above Fold
2
Best CTA
Tier 3
What Do You Sell?
C+ (59/100)In 5 words:
System to search menu for a safer
Hero
genericTECHNOLOGY FOR A SAFER FUTURE
Meta Description
genericLeader in Aerospace, Defence & Security
ICP Clarity
C (53/100)Detected audience
decentDeveloper Tools / Infrastructure, CEO
Positioning Archetype
70% confidenceCommunity / Movement
TECHNOLOGY FOR A SAFER FUTURE
Confidence: 70%
Pricing Page
B- (65/100)2 pricing tiers detected
How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | leonardo.com | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 59 | 89-30 | 88-29 | 87-28 | 87-28 |
| Clarity | 59 | 62 | 100-41 | 72-13 | 100-41 |
| CTA | 45 | 73-28 | 70-25 | 78-33 | 70-25 |
| ICP | 53 | 45+8 | 95-42 | 95-42 | 50 |
| 1st Impr. | 40 | 52-12 | 94-54 | 66-26 | 44 |
| Pricing | 65 | 95-30 | 100-35 | 95-30 | 100-35 |
What We Analyzed
Title
Aerospace, Defence and Security | Leonardo
Word count
2,091
Hero text
TECHNOLOGY FOR A SAFER FUTURE
More in Developer Tools / Infrastructure
View Developer Tools / Infrastructure benchmarks →Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
leonardo.com scored 59/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
Work with us