latex-project.org
66/100
Ranked #12,860 of 46,880 sites
latex-project.org
66/100 · #12,860 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Latex-project scores 66 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59. Within Developer Tools / Infrastructure, where the median is 60, Latex-project lands 6 points above the industry average.
The hero text reads: "LaTeX – A document preparation system". Decent. Action verbs give a sense of function, but could be more explicit about exactly what the product is. The language is specific enough that visitors get a concrete sense of what's offered. With a clarity score of 60, Latex-project is above the overall median of 36.
The page has 5 CTAs, 1 of them above the fold. The primary CTA "Contact" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: B2B SaaS, developer and team. Role words found: "developer", "team". The site uses a "for [X]" pattern: "using LaTeX". ICP clarity score: 58 (above the median of 35).
Latex-project fits the "Premium / Quality Leader" archetype with moderate confidence. This means the homepage is leading with craft and quality signals — the positioning says 'you get what you pay for'.
Fix These First
up to +23 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (28/100)“A visitor would think this is a b2b saas for someone that offers something that designs.”
B2B SaaS
Unknown
Something that designs
Quality / Accuracy
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Contact
Tying your CTA to a specific outcome increases click-through
Current
LaTeX is a high-quality typesetting system; it includes features designed for the production of technical and scientifi…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact" vs "Contact — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
5
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
C+ (60/100)In 5 words:
Document preparation system
Hero
specificLaTeX – A document preparation system
Meta Description
genericLaTeX is a high-quality typesetting system; it includes features designed for the production of technical and scientific documentation.
ICP Clarity
C+ (58/100)Detected audience
decentB2B SaaS, developer and team
Positioning Archetype
65% confidencePremium / Quality Leader
LaTeX – A document preparation system
Confidence: 65%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | latex-project.org | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 66 | 89-23 | 88-22 | 87-21 | 87-21 |
| Clarity | 60 | 62 | 100-40 | 72-12 | 100-40 |
| CTA | 57 | 73-16 | 70-13 | 78-21 | 70-13 |
| ICP | 58 | 45+13 | 95-37 | 95-37 | 50+8 |
| 1st Impr. | 28 | 52-24 | 94-66 | 66-38 | 44-16 |
| Pricing | 0 | 95-95 | 100-100 | 95-95 | 100-100 |
What We Analyzed
Title
LaTeX - A document preparation system
Word count
450
Hero text
LaTeX – A document preparation system
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Last scanned 49 days ago. Time to check if your homepage has improved.
latex-project.org scored 66/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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